Influencer Marketing Manager

About Insite Insite (try-insite.com) helps therapists and mental health practitioners get a professional website up fast, without needing technical skills or a big budget. We're growing our reach into the therapist/private-practice community and want an experienced influencer marketing manager to build and run partnerships with creators in the therapy, mental health, and private-practice-business space. The Role We're looking for a hands-on Influencer Marketing Manager to own our influencer program end-to-end — from finding the right partners to negotiating deals to making sure campaigns actually run and deliver measurable results. This is a part-time, ongoing contract (roughly 10–20 hrs/week to start, with room to grow as the program scales). You'll work independently with light oversight from our founder, and you'll be the one driving the strategy for who we partner with and how those deals are structured. What You'll Do Source partners: Identify and vet influencers, creators, and hosts across Instagram, YouTube, podcasts, and other social channels who reach therapists and mental health professionals (or adjacent audiences — coaches, private practice owners, wellness professionals). Negotiate deals: Reach out and negotiate contract terms directly with influencers and their reps, structuring deals that are partially performance-based (e.g., a commission/cut on sales the influencer drives) rather than flat pay-for-post only. Shape the creative: Develop asset concepts (or full assets, depending on the placement) that fit each creator's format and audience — sponsored posts, YouTube integrations, podcast reads, Instagram content, etc. Run campaigns: Manage the full lifecycle of each placement — timelines, deliverables, approvals, and making sure creators actually post/publish what was agreed. Track results: Set up and monitor tracking (affiliate links, promo codes, UTM parameters, etc.) for every placement, and report on performance (reach, conversions, cost per acquisition, ROI) so we know what's working and can double down on it. Optimize the program: Use results data to renegotiate underperforming deals, expand relationships with strong performers, and continuously improve how we structure performance-based terms. What We're Looking For 2+ years running influencer or creator marketing campaigns, ideally including performance/affiliate-based deal structures (not just flat sponsorship rates). Proven experience negotiating directly with influencers or their management/reps — comfortable owning the conversation from first outreach to signed terms. Experience across multiple placement types: Instagram, YouTube, and podcast sponsorships specifically. Comfortable setting up and reading campaign tracking (affiliate/referral links, promo codes, UTM tracking, basic attribution). Strong written communication — you'll be representing Insite directly to creators and their teams. Bonus: experience marketing to healthcare, mental health, wellness, or professional-services audiences. Bonus: comfortable creating simple creative briefs or asset concepts yourself (not just directing a designer).