Influencer Outreach Specialist, and PR: Behavioral Finance App AI Coach

About the App We're a behavioral financial wellness platform that connects to users' live bank and investment accounts and uses psychological techniques (loss aversion, implementation intentions, commitment devices, future-self framing, etc.) to coach better money habits. Backed by an academic advisory board including behavioral science researchers from a major research university. Subscription-based with a free trial. We have a strong product, a compelling thesis, and early beta users who saw real results. What we don't have yet: visibility. We need someone to change that. What We Need We're looking for media and influencer outreach specialist to help us build organic awareness, seed honest reviews, and get the app in front of the right audiences. This is not about buying followers or fake reviews. We want genuine coverage from creators and communities who care about personal finance, behavioral science, and self-improvement. Scope of Work Influencer & Creator Outreach Identify and build a list of 50-100 relevant micro and mid-tier YouTubers, TikTokers, Instagram creators, and bloggers in the personal finance, fintech, budgeting, investing, and self-improvement niches. Craft and send personalized outreach to creators offering free extended trials in exchange for honest, unscripted reviews (no pay-for-positive-review deals -- genuine opinion only). Track responses, follow up, and manage the relationship pipeline end to end. Community & Social Media Post regularly on 1-2 primary platforms (reddit, LinkedIn and Instagram) with content that educates, not just promotes - behavioral finance tips, snippets of the science, user stories, etc. Engage in relevant Reddit communities, not spamming links but contributing value and mentioning the app where relevant. Identify and pursue opportunities for podcast guest appearances for our founder or scientific advisor. Review & Social Proof Seeding Reporting Weekly progress updates: outreach sent, responses received, content published, engagement stats, reviews collected. Monthly summary report with actionable recommendations for the next month. Who You Are You have demonstrable experience with influencer outreach and can show us campaigns you've run (even small ones). You understand that personal finance is a trust-heavy space and know how to pitch without sounding salesy. You can write natural, human-sounding copy -- no corporate jargon, no LinkedIn hustle-speak. You're comfortable working independently, building a pipeline from scratch, and reporting on progress clearly. Bonus: interest or background in behavioral science, psychology, or personal finance. Bonus: experience with fintech or subscription app marketing. Deliverables (First 30 Days) Curated outreach list of 50+ relevant creators (with contact info, niche, and rationale) At least 100 personalized outreach messages sent At least 5 pieces of media content published or influencer contract signed.