Instagram Content Creator for New Women's Activewear Brand (Part-Time)

Instagram Content Creator for New Women's Activewear Brand (Part-Time) About Us Vitalize Fitness is a new women's activewear brand built around the idea that strength and grace be-long together. Our tagline is Poised in Motion. We're launching our first capsule collection, The Poised Collection, featuring leggings, bike shorts, and sports bras designed for movement and everyday life. Our Shopify website is currently being built, and product photography is underway. ________________________________________ What We Need We're looking for a creative freelancer to help us create Instagram content on a monthly basis. We already have: • Brand guide • Brand messaging • Product photography (in progress) • Website content (in progress) We need someone who can turn those assets into beautiful, on-brand social content. ________________________________________ Responsibilities Each month, we'd like support with: • Creating approximately 8-12 Instagram posts • Creating 2-4 carousel posts • Creating simple Story templates • Writing captions • Recommending a monthly content calendar ________________________________________ Our Aesthetic We are looking for content that feels: • Calm • Modern • Wellness-focused • Elegant • Approachable Think: • Athleta • Vuori • Alo Yoga But with a softer and more community-oriented feel. ________________________________________ Ideal Candidate Experience with: • Wellness brands • Lifestyle brands • Women's brands • Activewear brands Familiarity with Canva is a plus. ________________________________________ To Apply Please share: 1. Examples of Instagram content you've created 2. Any wellness, lifestyle, or apparel brands you've worked with 3. Your monthly pricing 4. What tools you use (Canva, Adobe, etc.) ________________________________________ Screening Question If our brand tagline is "Poised in Motion," what type of content would you create for our first month on Instagram? Budget: $500/month initially, with potential to expand as the brand grows.