Instagram & Content Manager — DTC Sleep Brand (System Already Built — I Need Execution)

I run a DTC sleep-wellness brand. The brand identity, color system, content pillars, and visual rules are already locked — I'm not looking for someone to reinvent it. I'm looking for someone to run it so I stop doing it at midnight. What you'll own: Instagram: grid, feed posts, carousels, stories, reels — planning + scheduling + posting Executing an existing visual system (specific palette, specific grid structure, specific content pillars — I'll hand you the guide) Captions in a specific voice (lowercase, dry, no corporate energy) Content calendar — you plan the month, I approve, you ship it Community management: comments, DMs, replies Sourcing/briefing UGC creators Non-negotiable: You've grown a real consumer brand account — send me the handle, not a screenshot of "results" You have taste. Send me 3 brand accounts you think are beautifully run and one sentence on why Health/wellness or beauty experience strongly preferred You know what you can and can't claim about a health product in a caption Canva / CapCut fluency (all my type and finishing happens there) To apply — no generic proposals. Send me: An account you personally grew (handle + what it was at when you started) Look at my brand and give me one post idea you'd run in week one Your 3 favorite brand accounts and why Start with the word "PERIWINKLE" so I know you read this. Paid trial month. If it works, it's ongoing and grows — second brand launching soon.