Instagram Content + Website Events Assistant for Wellness Brand

We are looking for light ongoing support for a wellness brand focused on trauma-informed breathwork, Reiki, emotional healing, nervous system restoration, and women’s wellness. This role is not about creating the brand from scratch or taking over strategy. The founder will provide the voice, ideas, direction, services, event details, and final approval. We need someone organized who can help turn existing ideas, videos, website copy, email content, and event details into consistent Instagram content. Main responsibilities: - Help organize a simple monthly Instagram content calendar - Edit short-form Reels from raw video footage provided by the founder - Create simple Instagram posts/carousels from approved topics and brand notes - Format captions from provided ideas or rough notes - Schedule approved Instagram posts/Reels - Create event and service reminder posts - Repurpose website and email copy into social content - Support light newsletter formatting if needed - Update events on the website when new events/classes are added - Add event details, dates, times, descriptions, graphics, pricing, and booking links to the website - Make sure event information is consistent across Instagram, website, and email/newsletter Website support: - Basic Squarespace experience preferred - Ability to update event pages or event sections - Ability to upload event graphics/images - Ability to update copy, dates, pricing, and booking links - Strong attention to detail with spelling, formatting, and links Content themes: - Breathwork education - Reiki and energy healing - Nervous system regulation - Emotional release - Trauma-informed healing - Coming home to yourself - Softness, ritual, reflection, and renewal - Client testimonials or social proof - Event and service promotion - Founder story and personal reflections Ideal candidate: - Experience supporting Instagram content for wellness, coaching, therapy-adjacent, healing, spirituality, or women-centered brands - Good eye for simple, clean, warm content - Strong writing judgment - Comfortable editing short-form video/Reels - Comfortable using Instagram scheduling tools - Canva or simple graphic template experience is helpful, but not the main focus - Squarespace experience is a plus - Organized, reliable, and comfortable taking direction - Able to keep content warm, grounded, professional, feminine, and not overly salesy Important: The founder will still own the voice, personal story, healing philosophy, and final approval. This role is mainly for support with organizing, editing, formatting, scheduling, and keeping Instagram/website event updates consistent. This will start as light hourly support with a small weekly cap. We are testing fit first, so the first phase may only be a few hours per week. If the work is strong, there is potential for ongoing monthly support. Please apply with: - Examples of Instagram accounts or content you have supported - Examples of Reels or short-form video edits - Any Squarespace or website update experience - Your experience with wellness, healing, coaching, therapy-adjacent, or women-centered brands - Your typical turnaround time for small tasks