Instagram Influencer Marketing Consulting

We’re a new agency building a data-driven approach to influencer and creator marketing, and we’re looking for an experienced influencer marketing professional to work directly with our founding team. This is initially a consulting/advisory engagement. Our goal is to rapidly understand the operational side of running high-performing influencer campaigns: how experienced agencies source creators, structure outreach, negotiate pricing, execute campaigns, and report results to brands. About us Our team comes from quantitative finance and engineering backgrounds. We’re applying a more systematic approach to creator marketing—using creator-level data, historical campaign performance, audience characteristics, engagement patterns, pricing, and other signals to estimate expected campaign outcomes and improve how marketing budgets are allocated. In simple terms: we want to bring more rigorous measurement and predictive decision-making to an industry where creator selection and pricing can still be surprisingly subjective. We have the technical side covered. We’re looking for someone who deeply understands the industry and execution side. What we want to learn from you 1. Running influencer campaigns for brands You should have hands-on experience executing campaigns on behalf of brands or agencies. We want to understand the full lifecycle: receiving a brand brief → creator strategy → sourcing → outreach → negotiation → contracting → content approval → posting → measurement/reporting. A strong existing network of creators, managers, agencies, or other industry contacts is a major plus. 2. Creator sourcing, outreach & pricing We want someone who can help us develop a practical playbook covering: How you identify and qualify creators/KOLs Creator sourcing tools and databases you actually use What makes you immediately reject or shortlist a creator Outreach strategy and message/email templates Typical response and conversion rates Working directly with creators vs. talent managers Rate negotiation Realistic pricing/rate ranges by creator size, platform and deliverable Usage rights, exclusivity, whitelisting/paid usage and licensing Affiliate/performance compensation structures Contracts, FTC disclosures and other common compliance/legal considerations Detecting fake engagement, inflated audiences or poor-quality creators How agencies maintain creator relationships at scale We don't expect you to provide legal advice; we're looking to understand the practical legal/compliance issues experienced campaign operators know to account for. 3. What brands actually care about We particularly want someone who has sat across the table from brand marketing teams and understands what gets campaigns renewed. We want to understand which metrics brands actually use to evaluate creator campaigns—not just vanity metrics. For example: CPM, CPV, CPE, CTR, CAC/CPA, ROAS, attributed revenue, earned media value, incremental reach/views, engagement quality, conversions, content performance, brand lift, etc. More importantly, we want to understand which metrics matter for different campaign objectives, what benchmarks brands expect, and how agencies demonstrate ROI in campaign reporting. Ideal background We'd particularly like to hear from people who have: 5+ years working in influencer/creator marketing Personally managed campaigns for recognizable brands Experience managing 50+ creators within campaigns or across a creator program Negotiated creator rates and contracts themselves Built creator/KOL lists from scratch Worked with Instagram, Youtube and TikTok campaigns Experience with paid amplification / creator whitelisting is a plus Experience presenting campaign results to brands is a major plus Existing relationships with creators or talent managers Agency experience is strongly preferred You could currently or previously have been an Influencer Marketing Manager, Creator Partnerships Manager, Account Director, Influencer Strategist, Talent/Creator Manager, or agency founder. Engagement Initially, we're looking for approximately 3–5 hours of paid consulting, potentially split across several calls. If there's a strong fit, there's an opportunity for considerably more ongoing work as we build the agency. We're happy to pay appropriately for someone with genuine industry experience. When applying Please don't send a generic proposal. Briefly answer these questions: What brands have you personally run influencer campaigns for? Roughly how many creators have you managed/outreached to in a typical campaign? What's the largest creator campaign you've personally managed? Which platforms did you primarily work with? Have you personally negotiated creator rates and usage rights? Which tools/platforms do you use for creator discovery and campaign management? What are the three metrics you find brands care about most when evaluating an influencer campaign, and why? Are you comfortable sharing anonymized examples of campaign structures, creator economics, outreach approaches and reporting you've used previously? Please start your application with the word “CREATOR” so we know you've read the brief.