Instagram Manager (B2B)

INSTAGRAM MANAGER — 30-DAY CONTRACT Company: Refinee AI, Inc. What We Do: We help companies get audit-ready (SOC 2, HIPAA, ISO 27001) in 90 days instead of 12 months. Think: AI-powered compliance execution platform. Your Job: Manage our brand new Instagram account. Build audience. Drive awareness. Get security leaders + founders interested in our product. What Success Looks Like (30 Days): 500-1000 followers (engaged, real security/compliance people) 9 posts (3 posts/week) 50-100 website clicks from Instagram 10-20 people interested in our product Your Responsibilities: Content Creation (3 posts/week): Compliance pain points ("Your auditor says 6 months? We do 90 days") Auditor memes ("Auditor: prove it. You: nervous sweating") Industry failures/lessons ("Company X missed their audit deadline") Educational posts ("Why auditors ask 200 questions") Behind-the-scenes / founder journey Captions & CTAs: Write engaging captions (150-200 words) Include call-to-action ("Free trial link in bio") Link to refineeai.com in bio Engagement: Respond to comments within 24 hours Reply to DMs asking about the product Follow relevant accounts (security, compliance, startup communities) Engage with 5-10 relevant posts/accounts per day Analytics: Weekly report: followers, engagement rate, clicks, top-performing posts Adjust strategy based on what works Brand Guidelines: Tone: Professional but friendly (not stuffy, not overly casual) Hashtags: #SOC2 #Compliance #HIPAA #Audit #SecurityQuestionnaire #StartupSecurity #InfoSec No buzzwords, no AI-sounding language (keep it human, real) Posting Schedule: Monday, Wednesday, Friday (morning PST/CST) Duration: 30 days (June-July 2026) Deliverables: 9 posts (3 posts/week × 3 weeks + 1 bonus) 1 weekly analytics report Engagement (responds to comments/DMs) Follower growth (target: 500-1000) Compensation: $500-2000 for 30 days (depends on experience) Who We're Looking For: Experience with Instagram (B2B SaaS preferred) Understands compliance/security space (or willing to learn) Can write engaging captions without being salesy Responsive (DM replies within 24 hours) Creative (memes, real-life examples, humor welcome) How to Apply: Apply directly through Upwork. Include in your proposal: Your Instagram handle or portfolio link (show your best work) Why you're interested in Refinee AI Your rate for 30 days Your availability to start Once you apply, I'll message you through Upwork to discuss details and next steps. Why This Matters: We're a 4-month-old startup. This 30 days is a test run to see if Instagram drives awareness + customer interest. If it works, we'll keep you on longer or hire full-time.