Institutional Partnerships & Higher Education Sales Consultant — CUNY / NYC
Only freelancers located in the U.S. may apply.U.S. located freelancers only
BRODI LLC is an early-stage New York career-tech company building products designed to help people navigate job search, career decisions, and a rapidly changing labor market. We currently have two connected products: The Job Seeker’s Vault — a practical job-search platform/resource system covering resumes, LinkedIn, interviews, networking, job-search strategy, AI-assisted job search, and related areas, with direct founder support. Brodi AI — an AI-powered career/job-search coach currently in development. Longer term, we are building toward a much larger AI-powered career-navigation platform. Right now, however, I am not looking to sell a future product that does not exist yet. I am looking for someone who can understand what we have today, assess how it could be packaged for an institutional buyer, and help us secure our first paid higher-education pilot. Initial Focus: CUNY Our first major target is the City University of New York (CUNY) ecosystem. I believe there may be opportunities to work with individual CUNY colleges, career centers, workforce-development programs, continuing-education programs, student-success teams, or other departments serving students and job seekers. I am hiring someone who can determine whether that opportunity is real and, if it is, run with it. The immediate objective is: Develop and sell a paid BRODI / Job Seeker’s Vault pilot to an appropriate CUNY program, department, or campus. This is not a lead-generation-only role. It is not a generic cold-calling position. It is not a grant-writing position. And I do not want someone who simply produces a research document and stops there. I need someone who can combine institutional business development, strategy, sales, and execution. What You Would Do 1. Understand the Product Spend time understanding: * what The Job Seeker’s Vault currently offers * what Brodi currently can and cannot do * how we currently support individual job seekers * what resources/content/support already exist * the broader direction of the company Then assess the business from the perspective of a CUNY or institutional buyer. I want you to help answer: What can we credibly sell to an institution right now? I do not want to build six months of additional technology just to test institutional demand. The goal is to creatively package what already exists into something institutions could find valuable. 2. Develop the Institutional Offer Help determine what the first institutional product should actually look like. That might be: * a student cohort pilot * institutional access to The Job Seeker’s Vault * Brodi AI access * career-navigation support * job-search programming * founder/coaching support * workshops * a hybrid technology + service program * or another structure you believe makes more sense I am not prescribing the solution. Part of why I am hiring you is to help figure that out. You should help determine: * who the program is for * what problem we are solving * what the institution receives * pilot length * number of participants * pricing * outcomes we should measure * how the pilot should be positioned * what would make an institution comfortable saying yes 3. Map the CUNY Opportunity Research how career development, job-search support, workforce development, continuing education, student success, and related programs operate across CUNY. Identify: * promising CUNY colleges * relevant programs and departments * career centers * workforce initiatives * continuing/adult education programs * potential champions * decision-makers * budget owners * procurement contacts * existing vendors/partners where relevant * realistic entry points for a startup like ours I care much more about finding 5–10 genuinely strong entry points than receiving a spreadsheet containing hundreds of names. 4. Build the Entry Strategy Help answer questions like: * Should we approach individual campuses or CUNY centrally? * Which campus should we approach first? * Who needs to believe in the pilot internally? * What should we lead with? * What objections should we expect? * What purchasing/procurement path would likely be involved? * Should the first engagement be paid, sponsored, grant-funded, partnered, or structured another way? * What pilot size would create the least resistance while still producing useful evidence? * What results would allow us to expand to other campuses? I want someone who understands how institutions actually make decisions, not just how SaaS cold outreach works. 5. Sell It Once we have a credible offer and target strategy, I want you involved in actually creating the opportunities. That may include: * direct outreach * email outreach * LinkedIn outreach * warm introductions where possible * contacting relevant departments/programs * booking meetings * conducting or joining sales calls * presenting the pilot * following up * helping prepare proposals * navigating institutional questions * helping navigate procurement/purchasing * negotiating pilot terms * moving opportunities toward signature You should be comfortable speaking directly with prospective institutional partners on behalf of BRODI LLC. I will participate in important calls as founder when useful, but I do not want to personally carry every piece of prospecting and follow-up. What Success Looks Like The first major milestone is: Secure our first legitimate CUNY pilot or institutional engagement. Ideally, a paid pilot. After that, success means using the first engagement to create a repeatable institutional sales model: one program → one campus → multiple campuses → potentially larger CUNY relationships. If the model works, I would also like to explore expansion into: * other New York colleges and universities * workforce-development organizations * libraries * career-development organizations * continuing/adult education * nonprofits serving job seekers * NYC/NYS workforce programs * other public or institutional buyers The initial mission, however, is CUNY. Who I’m Looking For I am especially interested in people with direct experience in: * CUNY * SUNY * NYC higher education * university partnerships * higher-education sales * EdTech partnerships or sales * institutional business development * university career services * workforce development * public-sector business development * education/workforce programs * selling technology or services to colleges * navigating institutional procurement Prior CUNY experience, relationships, or direct knowledge of how CUNY operates is a major advantage. Someone who has previously worked inside CUNY, sold into CUNY, partnered with CUNY, or worked closely with its career/workforce ecosystem would be particularly interesting. Generic B2B sales experience alone is not enough. What I Do NOT Need Please do not apply if your primary service is: * lead-list building * appointment setting only * generic cold email * generic SaaS closing * grant writing only * market research without execution * social media marketing * automated mass outreach There may be pieces of those things involved, but I need someone who can own the institutional business-development problem, not just one small activity inside it. Working Relationship & Compensation I expect the engagement to have two stages. Stage 1 — Assessment / Strategy / Setup Initially, I am comfortable paying hourly or through a defined project structure while you: * learn the product * assess institutional fit * research CUNY * develop the pilot concept * identify targets * develop positioning * create the initial sales strategy This is real work and I expect to pay for it. Stage 2 — Business Development / Sales Once we agree there is a credible offer and sales path, I am interested in transitioning toward a structure that combines: a reasonable ongoing base/hourly component + meaningful performance compensation tied to revenue or successfully closed institutional engagements. I want incentives aligned. If you help BRODI generate meaningful institutional revenue, I want there to be upside for you as well. I am open to discussing the exact structure with the right person. If the partnership works, this could become an ongoing role helping build BRODI’s institutional channel throughout New York. When Applying, Please Answer These Questions Please answer these directly. Generic proposals will be ignored. 1. Have you personally sold a product, service, pilot, or program into a college, university, workforce organization, government entity, or other institution? Give me specific examples and approximate contract/pilot sizes if you can disclose them. 2. Have you worked with CUNY specifically? If yes, in what capacity? Which campuses, departments, or programs? 3. What parts of the institutional sales process did you personally handle: strategy, prospecting, introductions, sales calls, proposal development, procurement, negotiation, closing, account expansion? 4. Imagine I gave you access to our current Job Seeker’s Vault and Brodi products tomorrow and said: “Get us our first CUNY pilot.” What would you do during your first 30 days? 5. How would you determine what we should actually sell to CUNY using what exists today? 6. Would you be comfortable directly contacting CUNY programs/decision-makers, conducting outreach, and participating in or leading sales conversations on behalf of BRODI LLC? 7. Have you ever helped turn a consumer-facing product or service into an institutional/B2B offering? Tell me about it. 8. How familiar are you with higher-education procurement and purchasing processes? 9. What compensation structure would you recommend for an initial strategy phase followed by an ongoing base + performance/commission relationship? 10. Is there anything about our current stage that would make you hesitate to pursue institutional pilots right now? I value candidates who will tell me when an assumption is wrong.
- Less than 30 hrs/weekHourly
- 3-6 monthsDuration
- ExpertExperience Level
$50.00
-
$80.00
Hourly- Remote Job
- Complex projectProject Type
Skills and Expertise
Activity on this job
- Proposals:10 to 15
- Last viewed by client:yesterday
- Interviewing:0
- Invites sent:0
- Unanswered invites:0
About the client
- USANew York3:04 AM
- $4.3K total spent14 hires, 5 active
- 251 hours
Explore similar jobs on Upwork
How it works
Create your free profileHighlight your skills and experience, show your portfolio, and set your ideal pay rate.
Work the way you wantApply for jobs, create easy-to-by projects, or access exclusive opportunities that come to you.
Get paid securelyFrom contract to payment, we help you work safely and get paid securely.
About Upwork
- 4.9/5(Average rating of clients by professionals)
- G2 2021#1 freelance platform
- 49,000+Signed contract every week
- $2.3BFreelancers earned on Upwork in 2020
Find the best freelance jobs
Growing your career is as easy as creating a free profile and finding work like this that fits your skills.
Trusted by