Klaviyo Email Designer + Flow Builder for Luxury Women's Wellness Brand (Supplements)

Posted 2 days ago

Worldwide

Summary

We're Hormonia, a luxury women's wellness supplement brand (inositol and creatine gummies) built on a warm, premium, founder-led aesthetic — think elevated and editorial, not typical DTC-supplement loud. We're launching our email and SMS program from zero. Nothing is currently sending. What we need We have all our email copy written and ready (delivered via Google Drive). We need an experienced Klaviyo specialist to design these emails beautifully and build the entire system out in Klaviyo, connected to our Shopify store. This is a full build — we're starting with an empty account. Scope Design: Custom, on-brand HTML email templates matching our visual identity (we'll provide brand colors, logo, product photography, and reference designs). These need to be genuinely well-designed — not plain text, not a stock template — while staying clean and conversion-focused. We care equally about "beautiful" and "converts." Build in Klaviyo: Set up and configure the following flows end to end — triggers, time delays, conditional splits, and testing: New subscriber / welcome series "Thanks for subscribing — here's your code" (welcome offer) Abandoned cart Browse abandon Post-purchase (confirmation, shipping, review request) Replenishment / reorder Winback (lapsed customers) Sunset flow (list hygiene / deliverability) Subscription lifecycle (we offer subscribe-and-save) Campaigns: Build out our promotional calendar as reusable, designed templates — seasonal sales (Black Friday/Cyber Monday, Memorial Day), awareness days (International Women's Day, National Creatine Day), and recurring monthly promos. SMS: Build the accompanying SMS messages in Klaviyo for the flows where we've written them (abandoned cart, replenishment, promos). You must have Demonstrable Klaviyo experience — this is not a role for someone learning the platform. Please share specific flows/accounts you've built. A portfolio of email designs you've personally designed and coded. We want to see visual quality. Shopify + Klaviyo integration experience. Klaviyo SMS experience. Solid HTML email skills (must render correctly across Gmail, Apple Mail, Outlook, mobile). Attention to deliverability best practices. Nice to have Experience with supplement, beauty, or wellness brands. Familiarity with FDA/FTC compliance for supplement marketing (structure/function vs. disease claims). We keep final approval on all claims, but someone who can flag risky language is a plus. Conversion-rate optimization experience — we want these built to convert, and we welcome data-backed suggestions on structure, subject lines, and send timing. To apply Share 2-3 examples of Klaviyo flows or email designs you've built, ideally with results (open/click/revenue if you have them). Tell us briefly how you'd approach designing for a premium/luxury brand vs. a standard DTC look. Confirm you're comfortable with the full scope above. Give us your fixed-price quote for the complete build, plus an estimated timeline. Applications without portfolio examples won't be considered.

  • More than 30 hrs/week
    Hourly
  • 1-3 months
    Duration
  • Expert
    Experience Level
  • $25.00

    -

    $60.00

    Hourly
  • Remote Job
  • Ongoing project
    Project Type
Skills and Expertise
Mandatory skills
Email Marketing
Klaviyo
Activity on this job
  • Proposals:20 to 50
  • Interviewing:
    1
  • Invites sent:
    2
  • Unanswered invites:
    1
About the client
Member since Sep 12, 2025
  • USA
    Boca Raton4:10 PM
  • $1.7K total spent
    7 hires, 2 active
  • 21 hours

Explore similar jobs on Upwork

ConvertKit Workflow Email Sequence Expert NeededFixed-price‐ Posted 2 months ago
Mailchimp
Email Marketing
Marketing Automation
Email Marketing Strategy
ConvertKit
Campaign Monitor
Lead Nurturing
Customer Retention
Email Campaign Setup
Lead Generation
Email Template Development
Marketing Automation
Finance & Accounting
Media & Entertainment
Email Deliverability
DNS
System Administration
Email Campaign Setup
Email Marketing

How it works

  • Post a job icon
    Create your free profile
    Highlight your skills and experience, show your portfolio, and set your ideal pay rate.
  • Talent comes to you icon
    Work the way you want
    Apply for jobs, create easy-to-by projects, or access exclusive opportunities that come to you.
  • Payment simplified icon
    Get paid securely
    From contract to payment, we help you work safely and get paid securely.
Want to get started? Create a profile

About Upwork

  • Rating is 4.9 out of 5.
    4.9/5
    (Average rating of clients by professionals)
  • G2 2021
    #1 freelance platform
  • 49,000+
    Signed contract every week
  • $2.3B
    Freelancers earned on Upwork in 2020

Find the best freelance jobs

Growing your career is as easy as creating a free profile and finding work like this that fits your skills.

Trusted by

  • Microsoft Logo
  • Airbnb Logo
  • Bissell Logo
  • GoDaddy Logo