Klaviyo Email & Lifecycle Marketing Specialist

About the role We're a subscription-based iOS app looking for a hands-on Klaviyo specialist to own our email and lifecycle marketing. This is a customer lifecycle role, not a bulk-send role — you'll design, build, test, and continuously improve the emails and flows that turn new app users into engaged, paying subscribers. You'll have real impact over what goes out and how it performs, working ~4 hours per day overlapping Australian business hours. What you'll do - Design and build new email campaigns and templates from scratch in Klaviyo - Set up and optimise automated flows — onboarding/welcome, trial-to-paid upgrade, retention, win-back, and broader subscription lifecycle - Plan, run, and report on A/B tests (subject lines, creative, copy, timing) with a clear read on what won and why - Write and iterate on copy, using AI tools/connections to speed up drafting and ideation - Design email imagery and creative assets in Figma or Canva - Report on campaign and flow performance and recommend the next round of improvements What we're looking for - Demonstrable hands-on Klaviyo experience — flows, segmentation, templates, and reporting - Experience marketing mobile apps (not just ecommerce) — you understand app onboarding, activation, upgrade, retention, and win-back - Comfortable running and interpreting A/B tests - Strong copywriting, and fluency using AI tools to draft and refine - Design skills in Figma or Canva — you can produce polished, on-brand email creative, not just drop text into a stock template - Self-directed and reliable, able to work ~4 hours/day overlapping AEST (GMT+10) **Important — please read before applying We are a subscription mobile app, not an ecommerce store. We keep receiving applications built around generic Shopify/ecommerce templates and auto-generated emails that simply pull from a store integration. These will not be considered. Abandoned-cart flows and product-catalogue layouts don't tell us anything about the work we actually need. What we want to see instead is customisation — emails and flows you designed and built yourself: - Custom email templates you designed (not stock Klaviyo or Shopify layouts) - Flows you architected around a real customer lifecycle — especially app onboarding, upgrade, retention, or win-back - An A/B test you ran, with the before/after and what you learned