Klaviyo Email Marketing Specialist – Australian E-Commerce Brand

**Dirty Tackle** is a growing Australian fishing tackle brand looking for an experienced **Klaviyo Email Marketing Specialist** to build and manage our email marketing and customer retention program. We operate on Shopify and have a growing customer base, but email marketing is currently an underdeveloped part of our business. We are looking for someone who can take ownership of this channel — not simply design emails when requested. ## The Opportunity Initially, we want you to review our existing setup and develop an email marketing strategy for Dirty Tackle. This is likely to include: - Klaviyo account audit and optimisation - Shopify/Klaviyo integration and tracking review - Customer segmentation - Welcome series - Abandoned cart and checkout flows - Browse abandonment - Post-purchase flows - Cross-sell and repeat-purchase flows - Customer win-back - Product review/UGC opportunities - VIP/high-value customer segmentation - Product launch campaigns - Promotional and seasonal campaigns - List growth and sign-up optimisation - A/B testing - Deliverability monitoring - Reporting on email-attributed revenue and performance Once the foundations are established, we would like the right person to continue managing our ongoing email campaigns and optimisation. ## What We’re Looking For You should have: - Strong hands-on experience with **Klaviyo** - Proven experience with **Shopify e-commerce brands** - Experience building automated email flows from the ground up - Strong segmentation and lifecycle marketing knowledge - Good copywriting ability - Ability to create clean, effective email designs - Understanding of deliverability and list health - Experience analysing revenue, conversion and campaign performance - A proactive approach to identifying opportunities We are particularly interested in people who understand that email marketing is a **revenue and customer-retention channel**, not simply a newsletter service. Experience with fishing, outdoors, sporting goods or enthusiast-based consumer brands would be highly regarded, but is not essential. ## How to Apply Please provide: 1. Examples of **3 Shopify/Klaviyo e-commerce accounts** you have personally worked on. 2. Explain exactly what you were responsible for on each. 3. Examples of Klaviyo flows you have personally designed and implemented. 4. Examples of campaigns/emails you have created. 5. Your approach to building an email program for a brand that currently has limited email marketing activity. 6. Any results you can share, particularly improvements in email-attributed revenue, conversion, repeat purchase or customer retention. 7. Your proposed fee/rate for: - Initial audit, strategy and setup; and - Ongoing monthly management. 8. Your availability to commence. **Important:** Please take a look at Dirty Tackle and briefly tell us what you believe the first **three email marketing opportunities** would be for our business. Generic applications that do not address the questions above will not be considered. We are looking to appoint someone quickly and would like to commence immediately.