Klaviyo Email Marketing Specialist

Freelance Klaviyo Email Specialist (Shopify / Cannabis Niche)📌 Role OverviewGreen Blazer is seeking a "full-stack" freelance Klaviyo Specialist to plug active revenue leaks and scale our retention channel. Email currently drives ~31% of revenue with a strong 46.7% open rate. However, our click-through rate is a poor 0.78% and our repeat-buyer rate is stuck at 18% for a highly consumable product. We need an individual contributor (no agencies) who can handle data strategy, custom graphic design, copy review, and technical execution. ⏳ Scope of WorkPhase 1: Flat-Rate Clean-Up (First 30 Days)Submit your fixed-price bid to audit and repair our foundational flows: Fix Flow Bugs: Correct browse-abandonment CTA links so they route to the product page instead of the homepage. Optimize Conversions: Move buried discount codes to the top fold and implement dynamic auto-apply links. Sync Tech Stack: Resolve an incomplete Shopify-to-Klaviyo catalog sync causing broken image blocks. Welcome Flow: Rebuild and A/B test our top-performing sequence. Audience Capture: Add a "consumer vs. seller" question to our popup to split B2C and B2B users. Phase 2: Ongoing Retainer (10–15 Hours / Week)Pending successful completion of Phase 1, transition to an ongoing hourly or monthly retainer: Campaign Cadence: Move from a 1/week broadcast blast to a lifecycle-segmented strategy. Content Strategy: Maintain a strict 80% value/education and 20% promo campaign mix to protect deliverability. Repeat Engine: Build multi-touch replenishment and post-purchase retention journeys. Compliance Management: Ensure zero-tolerance adherence to US carrier SHAFT rules (promotional SMS is entirely disabled). 🎯 Key TargetsEmail Revenue: Scale channel revenue from ~31% to a target of 38–42%. Click Rate: Drive our 0.78% CTR toward the 1.4%+ industry median. Leak Reduction: Bring revenue-leaking flow bugs down to zero. 💼 RequirementsProven success managing both the creative (design/copy) and technical backend of Klaviyo and Shopify. Direct experience in the cannabis, CBD, or smoking accessories niche. Ability to troubleshoot data syncs, segment lists, and execute clean A/B tests. 📩 How to ApplyTo be considered, please reply with:A brief summary of your experience in the cannabis or culture space. A brief example of a technical catalog or flow bug you recently resolved in Klaviyo. Your flat-rate project bid for the Phase 1 clean-up.