Klaviyo Email Marketing Strategist (Copywriter + Designer)

About Us We sell advanced laser light therapy systems (think red light therapy + more) used in 2,000+ clinics worldwide. We translate cutting-edge clinical technology for everyday people through education, content, and connection. Our brand voice is calm, grounded, premium, and human—not hype-y wellness influencer energy. We're passionate about helping people better understand innovative health technologies through thoughtful education, beautiful storytelling, and exceptional customer experiences. The Opportunity We're looking for an experienced Klaviyo Email Marketing Strategist to build the foundation of our email marketing program. This initial project consists of creating our foundational email marketing system—approximately 15 emails across key automated flows and campaigns that educate customers, build trust, and drive conversions. This isn't simply an email design project. We're looking for someone who can think strategically about the customer journey while writing compelling copy, designing beautiful emails, and (ideally) building everything directly inside Klaviyo. If we're a great fit, we'd love to continue working together on a monthly basis creating promotional campaigns, product launches, newsletters, educational content, and seasonal marketing emails. Ultimately, we're looking for someone who can become an extension of our marketing team. Initial Scope We'll collaborate on the final strategy, but we're envisioning a combination of automated flows and campaigns such as: - Welcome Series - Abandoned Cart Flow - Browse Abandonment - Post-Purchase Flow - Review Request - Win-Back Campaign - Product Education Emails - Product Launch Emails - Promotional Campaigns - Educational Newsletters We're open to your recommendations if you believe there are additional flows or campaigns that would have a greater impact. Responsibilities - Develop the strategy for our foundational email marketing system - Write persuasive, on-brand email copy - Design premium, mobile-friendly emails - Create compelling subject lines and preview text - Build emails directly in Klaviyo (preferred) - Optimize emails for engagement and conversions - Recommend improvements and best practices - Revise campaigns based on feedback - What We're Looking For You have experience with: - Klaviyo - Shopify ecommerce brands - Email copywriting - Email design - Customer lifecycle marketing - Automated email flows - Promotional campaigns - Conversion-focused marketing Bonus points if you've worked with: - Health & wellness brands - Supplements - Medical devices - Science-backed or educational products - Premium consumer brands Budget Fixed Price: $800–$1,100 Budget will depend on experience, portfolio, and overall fit. We're looking for quality over quantity and the right long-term partner—not simply the lowest-priced proposal. Examples We Love We'll share additional inspiration during the interview process, but here are a few examples of email brands/styles we admire: https://drive.google.com/drive/folders/1Ml0OpwFpdrUkm9hRKeQOQOmWnD6IH0FQ?usp=sharing About Working With Us - You'll have access to a complete brand operating system, including our brand voice guide, messaging framework, visual identity, product information, content resources, and marketing assets. We're not asking you to invent a brand—we're asking you to bring it to life consistently. - We value clear communication, reliability, proactive thinking, and people who take pride in their craft. - We give thoughtful feedback, respect your expertise, and pay promptly. If this initial project goes well, we'd love to build a long-term relationship with someone who can own our ongoing email marketing efforts and grow alongside our business. How to Apply Please include the following with your proposal: 1. Portfolio: Share 3–5 examples of ecommerce email campaigns or Klaviyo flows that you personally wrote and designed. Please include links whenever possible. 2. Tell us about one project you're especially proud of. What was the goal, what was your role, and why do you think it was successful? 3. Why are you interested in working with Vitality Systems? We're looking for someone who enjoys learning technical products and turning them into engaging, easy-to-understand customer experiences. 4. Finally, to let us know you've read this entire posting, please start your proposal with the words: "Laser First." We review every application carefully and look forward to finding a long-term partner who's excited to help us build something exceptional.