Klaviyo Expert Needed – High-Converting Email Flows, Copy & Design

We’re a UK DTC start-up children’s nutrition brand looking for an experienced Klaviyo email marketing expert to build a high-performing email marketing system from the ground up. We’re looking for someone who can take ownership of the full process — strategy, copywriting, design and implementation within Klaviyo. This is not simply a template design or Klaviyo setup project. Our priority is conversion and revenue performance, while building trust with our audience and maintaining a strong, consistent brand. Initial Scope We want to build and optimise the key lifecycle flows, including: * Welcome series * Browse abandonment * Cart/checkout abandonment * Post-purchase * Educational/nurture series * Product review automation * Repeat purchase/retention flows where appropriate We also want to establish the strategy and design system for ongoing campaign emails to our master list, approximately 2–3 emails per week. We are open to your recommendations on additional flows, segmentation and opportunities you believe should form part of the Klaviyo strategy. What We Need From You We want someone who can manage: Strategy * Map the customer lifecycle and overall email strategy * Determine the number, purpose and sequencing of emails within each flow * Recommend triggers, timing, segmentation, conditional splits and exclusions * Balance conversion-focused, educational and brand-led emails * Identify opportunities to increase first purchase conversion, repeat purchase and customer LTV Copywriting * Subject lines and preview text * Conversion-focused email copy * Strong CTAs * Educational/nurture content * Copy that feels natural and on-brand rather than generic e-commerce copy Design * High-quality branded email design * Mobile-first approach * Strong visual hierarchy and CTA placement * Designed for conversion, not simply aesthetics * Creation of a consistent email design system that can also be used for future campaigns Klaviyo Build * Build all agreed flows directly within Klaviyo * Configure triggers, filters, timing, segmentation and conditional logic * Ensure customers don’t receive inappropriate or excessive emails * Testing and QA across mobile and desktop * Ensure tracking and attribution are correctly configured We already have brand guidelines, tone of voice, product information and brand assets available. What We’re Looking For You should have strong experience with Klaviyo and Shopify/DTC e-commerce brands. We’re particularly interested in people who can demonstrate commercial results — not just attractive email designs. Experience with supplements, wellness, food & drink, parenting, family or children’s consumer brands would be an advantage. We want someone who understands how to optimise for metrics such as: * Conversion rate * Revenue per recipient * Abandoned cart recovery * Flow revenue * Repeat purchase * Customer LTV * Click rate * Unsubscribe/spam rates * Overall email-attributed revenue When Applying Please send: 1. Examples of Klaviyo flows you have personally built. 2. Examples of email copy and design you created. 3. Results you have achieved for DTC/e-commerce clients — ideally including revenue or conversion improvements. 4. A brief explanation of how you would approach this project. 5. Which flows you would prioritise first and why. 6. Your proposed fixed price for the initial project, what is included and your expected timeframe. Please also confirm whether strategy, copywriting, design and Klaviyo implementation are all completed by you, or whether any part of the work is outsourced. There is potential for ongoing work after the initial project, including 2–3 campaigns per week, A/B testing and continuous optimisation of the flows. We are looking for someone who can become a long-term email marketing partner if the initial project performs well. To show that you have read the full job description, please include the words “SUPER HENRY” at the start of your proposal.