Klaviyo Specialist — Reactivate 15K Past Customers for Camera Brand

Analog Camera Company has 15,000 profiles in Klaviyo that have never been emailed** — built over 6 years from Shopify purchases and B2B clients invoiced through QuickBooks. These are *past customers*, not a cold list. We're looking for a true Klaviyo expert to safely reactivate them and turn a dormant asset into pipeline and revenue. Emphasis on expert. We pay top dollar, and we'll know quickly if you can't deliver. One hard requirement: you are a Klaviyo specialist, not a platform-agnostic consultant. We are committed to Klaviyo. We are not looking to migrate, "evaluate options," or be sold on a platform you happen to prefer. If your instinct is to move clients to the tool you're most certified in, we're not a fit. We want someone who lives in Klaviyo, knows its flows, segments, and deliverability tooling cold, and pushes it to its limits — not someone who'll tell us the grass is greener elsewhere. This is a B2B-leaning engagement with two distinct audiences in the list: Shopify transactional buyers and QBO B2B accounts. We want someone who knows these don't get the same treatment — and who understands that an aged past-customer list needs validation and staged re-engagement to protect deliverability, not a day-one blast to all 15K. The core challenge: - 15,000 real past customers, never emailed, 6 years of accumulated staleness - Two populations (DTC Shopify buyers + B2B QBO accounts) that need separate segmentation and messaging - A deliberate validation + re-engagement sequence *before* scaling, then a lifecycle program that monetizes the engaged segment What you'll own: - A safe reactivation plan: list validation/hygiene, segmentation, and a staged re-engagement sequence that protects sender reputation - Deliverability as a discipline: SPF/DKIM/DMARC, sending strategy, monitoring, sunset rules - Separate lifecycle architecture for DTC vs. B2B — reactivation, nurture, reorder/replenishment (big for the B2B accounts), post-purchase, winback - Segmentation by audience type, purchase history/recency, value, and engagement - CRM sync and clean lead handoff to sales (we run Pipedrive) - A/B testing roadmap and reporting tied to revenue and pipeline, not opens You're a fit if: - Klaviyo is your specialty — not one of ten platforms on your profile. You can speak to its specific flow logic, segment builder, predictive analytics, and deliverability tools without reaching for generic "email marketing" answers. - You've reactivated an aged past-customer list without wrecking deliverability — and can walk me through exactly how - You've run Klaviyo for both DTC and B2B / considered-purchase motions and can show the numbers - You've integrated Klaviyo with a CRM and can speak to reorder flows and sales handoff - You can explain *why* a flow underperformed and exactly how you fixed it To apply — read carefully (this is the filter): 1. Start your proposal with the word "APERTURE" so I know you actually read this. 2. In 3–4 sentences: how would you handle our 15K past-customer list in the first 30 days? Be specific on validation, how you'd split the Shopify buyers from the B2B accounts, and how you'd stage the re-engagement. 3. Share 1–2 accounts where you reactivated a dormant or aged list, with real metrics: deliverability outcomes and revenue/pipeline influenced. 4. One sentence: are you a Klaviyo specialist, or do you work across multiple email platforms? (Honest answers only — we're specifically looking for someone who goes deep on Klaviyo and nothing else.) Generic copy-paste proposals will be ignored. Show me you know how to wake up an aged customer list the right way.