Law Firm Marketing Specialist (SEO, Content & Social Media)

We are seeking an experienced **Digital Marketing Specialist with at least ****1 to 2 years of law firm marketing experience** to join our growing team. This role will be responsible for planning, executing, and optimizing our digital marketing efforts across multiple channels to generate qualified leads, strengthen our online presence, and support the continued growth of our law firm. The ideal candidate has a strong background in legal marketing, understands SEO and content strategy, is comfortable analyzing marketing data, and can create engaging social media and email campaigns that drive results. ## Key Responsibilities 1. Monitor website performance using Google Analytics and provide actionable insights. 2. Implement and maintain SEO best practices, including keyword research and on-page optimization. 3. Develop and execute digital marketing strategies to increase brand awareness and generate qualified leads. 4. Manage and optimize our social media presence across multiple platforms. 5. Create engaging content for social media, blogs, email campaigns, and our website. 6. Design marketing graphics, presentations, and promotional materials using Canva. 7. Plan, create, and send email marketing campaigns and newsletters. 8. Collaborate with attorneys and team members to develop educational and promotional content. 9. Monitor marketing KPIs and prepare performance reports with recommendations for improvement. 10. Stay current on digital marketing trends, legal marketing best practices, and emerging technologies. ## Qualifications 1. Minimum **1 to 2 years of digital marketing experience specifically working with law firms.** 2. Strong understanding of Google Analytics and website performance metrics. 3. Proven experience managing business social media accounts. 4. Strong content writing and copywriting skills. 5. Experience with email marketing platforms and campaign management. 6. Proficiency with Canva. 7. Strong knowledge of SEO, keyword research, and content optimization. 8. Excellent written and verbal English communication skills. 9. Highly organized with strong project management and time management skills. 10. Ability to work independently while collaborating effectively with a remote team. ### Preferred Qualifications * Experience with WordPress. * Experience with Google Ads and Meta Ads. * Familiarity with legal CRMs such as Clio Grow, Lawmatics, or similar platforms. * Experience using AI tools to improve marketing workflows and content creation. ## Work Setup * Remote / Virtual role * Must be available between **9:00 AM – 5:00 PM EST or**** 4PM - 12AM EST** - Part-time with the opportunity to grow into a full-time position ## What We're Looking For 1. Creative thinker with strong marketing instincts. 2. Results-driven and data-oriented. 3. Excellent attention to detail. 4. Strong content creation and storytelling abilities. 5. Proactive, dependable, and able to manage multiple projects simultaneously. 6. Passionate about helping a growing law firm expand its digital presence. 7. Someone who takes ownership of projects and continuously looks for ways to improve marketing performance. ## To Apply Please answer the following in your proposal: 1. How many years of law firm marketing experience do you have? 2. What digital marketing strategies have generated the best results for your law firm clients? 3. What SEO tools, marketing platforms, and analytics software are you most comfortable using? 4. Please Share a link to your portfolio ## Why You'll Love Working With Us We're a fast-growing, technology-driven law firm that believes great marketing starts with great people. We value creativity, ownership, and continuous improvement, and we're always open to new ideas that help us better serve our clients. Here's what you can expect: * A collaborative team that values your ideas and expertise. * Autonomy to own projects instead of being micromanaged. * Opportunities to learn, experiment, and grow your marketing skills. * Access to modern tools and AI technology to help you work smarter. * A supportive culture that celebrates wins and encourages professional development. * The opportunity to make a real impact—your work will directly contribute to the firm's growth and success.