Lead Generation Expert — Create & Run Our Appointment-Setting Strategy (Commercial Cleaning)

About Us We're a locally owned commercial cleaning franchise providing janitorial services to offices, medical facilities, schools, gyms, dealerships, and other commercial buildings. We're growing and need a lead generation expert to build and run the engine that keeps our outside salesperson's calendar full of qualified appointments. What We Need This is more than a standard appointment-setting seat. You'll own the lead-gen strategy — not just dial a list we hand you. We know exactly who we want to reach and what a good appointment looks like; we need a subject-matter expert to design the how and then execute it. • The target: businesses that already use a professional commercial cleaning company. They value outsourced cleaning and have the budget — we're the competitive alternative, and we win when their contract is up for renewal or they're unhappy with their provider. • The goal: consistently book qualified appointments for our outside salesperson to run an on-site walkthrough and quote. • The pace: we move fast — propose your approach in the first few days, and have the first appointments booked within a week or two. This isn't a long-ramp role. What You'll Do • Design the outreach strategy and choose the tools (CRM, contact data, phone/outreach) that fit our budget. • Find target businesses and their decision makers — office, facilities, or operations manager, or the owner — with accurate contact info. • Run multi-channel outreach (email, LinkedIn, phone, direct mail) with consistent follow-up. • Optimize our LinkedIn presence and use it as an outreach channel. • Qualify interest, book appointments, and hand our salesperson the context to close. • Track results and refine what's working. Who We're Looking For • A B2B lead-gen expert who has built and owned an outreach system before — not just executed someone else's. • Proven appointment-setting/SDR results — please share meetings booked and response rates. • Fluent, natural English, spoken and written; confident on the phone, including gatekeepers and "we already have a cleaner" objections. • Self-directed and reliable for a long-term, full-time role.