Lead Generation Specialist - Independent Contractor (Commission-Based)

About Reimagine HR Consulting Reimagine HR Consulting is an HR consulting firm that partners with small and mid-sized organizations across Canada, the United States, and Australia to deliver practical, scalable HR solutions. We help organizations transform their people practices through innovative, people-first strategies that enhance employee engagement, strengthen leadership capabilities, and support sustainable business success. We are seeking an entrepreneurial marketing professional who is passionate about generating business opportunities, building relationships, and being rewarded based on measurable results. About the Opportunity We're seeking an entrepreneurial Lead Generation Specialist who thrives on creating new business opportunities, building strong client relationships, and being rewarded for delivering measurable results as an independent contractor. This role is ideal for a results-driven professional who can leverage digital marketing, LinkedIn, social selling, and outbound prospecting strategies to generate qualified leads and turn them into meaningful business opportunities. You will independently identify and engage prospective clients, connect with key decision-makers, and build a robust pipeline of qualified opportunities for Reimagine HR Consulting. The ideal candidate is entrepreneurial, results-oriented, and driven by the opportunity to make a measurable impact on business growth while earning rewards tied to performance. Key Responsibilities Lead Generation • Identify prospective clients that align with our ideal customer profile by researching small and mid-sized organizations across Canada, the United States, and Australia that may benefit from HR consulting services. • Research target organizations, industries, and decision-makers to identify businesses experiencing growth, expansion, restructuring, leadership changes, hiring challenges, or other workforce needs where Reimagine HR Consulting can provide value. • Generate qualified business leads through multiple channels, including LinkedIn prospecting, social selling, email outreach, networking platforms, referrals, and other digital marketing strategies. • Develop personalized outreach campaigns that engage business owners, executives, and HR decision-makers by understanding their challenges and positioning Reimagine HR Consulting’s solutions to address their needs. • Schedule discovery meetings with qualified prospects by initiating conversations, nurturing relationships, and effectively communicating the value of our HR consulting services. • Build, manage, and maintain a strong sales pipeline by tracking prospects, documenting outreach activities, following up consistently, and ensuring opportunities progress through the lead generation process. • Maintain accurate lead and prospect records using CRM tools or tracking systems to monitor activity, engagement, conversion rates, and business development opportunities. • Provide regular updates and insights on lead generation activities, including market trends, prospect feedback, outreach performance, and recommendations to improve business development strategies. • Collaborate with the founder and consulting team to refine target markets, messaging, and outreach strategies based on client needs and business growth objectives. • Stay current with digital sales trends, social selling techniques, and lead generation best practices to continuously improve prospecting effectiveness and generate high-quality opportunities. Business Development • Develop and execute LinkedIn outreach campaigns using social selling strategies to identify prospects, engage target audiences, initiate conversations, and create meaningful business connections. • Nurture prospects throughout the sales journey by maintaining consistent communication, sharing relevant insights, and supporting relationship development until they are ready to schedule an HR consultation. • Identify opportunities to expand lead generation strategies by recommending innovative approaches for generating inbound leads, increasing brand visibility, and reaching new target markets. • Monitor and analyze outreach activities and conversion metrics to evaluate campaign effectiveness, track lead engagement, measure results, and identify opportunities for improvement. • Research market trends and prospect need to provide insights that support business development strategies and improve client acquisition efforts. Qualifications: Required Qualifications & Experience • Proven experience in B2B lead generation, identifying target organizations, researching decision-makers, building prospect databases, and generating qualified leads through digital channels, networking, and outbound outreach strategies. • Experience in social selling, leveraging social platforms to build relationships, engage prospects, and convert online interactions into qualified business opportunities. • Experience developing and executing B2B social media strategies, content calendars, and campaigns that increase brand awareness, engagement, and lead generation. • Proven ability in business development in identifying new business opportunities, build client relationships, manage prospect pipelines, and support revenue growth initiatives. • Knowledge of digital marketing strategies, including content marketing, email campaigns, SEO, online networking, and lead generation tactics. • Experience creating targeted email campaigns, personalized outreach messages, follow-up sequences, and lead nurturing strategies. • Experience using CRM platforms to manage leads, track prospect interactions, maintain sales pipelines, and monitor conversion activities (e.g., HubSpot, Salesforce, Zoho CRM, Pipedrive, Monday.com). • Experience using AI tools (e.g., ChatGPT, Claude, Gemini) to enhance content creation, prospect research, outreach personalization, and marketing effectiveness. • Experience creating professional marketing materials, social media graphics, presentations, and digital content using Canva or similar design tools. • Ability to analyze marketing metrics, evaluate campaign performance, and optimize strategies to improve engagement, lead generation, and client acquisition. • Self-motivated, entrepreneurial, and results-oriented with the ability to work independently, manage priorities, and deliver measurable outcomes. Preferred Experience Experience generating leads for: • HR consulting • Recruitment agencies • Business consulting • Executive coaching • Professional services • SaaS companies Compensation Please note that this is a commission only position (not a salary position) and compensation is based on the business you are able to generate and retain. Only qualified candidates will be contacted for interviews. Successful candidate will receive: • Commission on every new client secured. • Additional commission opportunities for ongoing consulting engagements. Why Join Reimagine HR Consulting? Joining our team means: • Unlimited earning potential through a performance-based opportunity where your success is directly rewarded. • Opportunity to make a meaningful impact by helping businesses access the HR expertise they need to grow and succeed • Flexible, remote work opportunity with the freedom to manage your own schedule. • Opportunity for a long-term partnership with Reimagine HR Consulting and a key role in expanding our client base. • Freedom to implement your own marketing ideas and strategies. • Expand your network by building relationships with business leaders across industries. How to Apply Please submit your resume and a brief summary of your lead generation experience Application question(s): • Do you have lead generation experience, if yes how many years? • Are you comfortable with a commission based only opportunity?