Lead Magnet & Content Asset Strategist (Online Business)

We’re looking for a highly skilled marketer and copywriter to help create lead magnets that attract, educate, and convert full-time workers into booked calls for our ecommerce mentoring program. This is not a graphic design role. We need someone who understands buyer psychology, customer awareness levels, and direct response marketing. About Us We help everyday Australians build online businesses alongside their full-time jobs. Our audience is typically: 25–45 years old Working full-time Earning $80,000–$150,000+ per year Looking for a second income Interested in creating more freedom, wealth, and options for their family Often skeptical due to scams and bad experiences online What You’ll Be Doing You’ll be responsible for creating lead magnet concepts and content that our audience genuinely wants. Your job is to: Understand our avatar deeply Identify their biggest fears, frustrations, goals, and questions Create lead magnets that solve a specific problem or shift a specific belief Write the content for the asset Structure the asset so it naturally leads someone towards booking a call or learning more Examples may include: PDF guides Checklists Cheat sheets Quizzes Roadmaps Case study breakdowns Video training outlines Mini courses Industry reports Assessment tools “Mistakes” guides Frameworks and playbooks What We’re Looking For You should have experience with: Direct response marketing Lead generation funnels Customer research Buyer psychology Business opportunity offers Course, coaching, mentoring, or education businesses Bonus points if you’ve worked with: Online education companies High-ticket offers Russell Brunson, Alex Hormozi, Eugene Schwartz, Dan Kennedy, or similar frameworks To Apply Please answer the following: What experience do you have creating lead magnets that generated leads or sales? Share 3 examples of lead magnets you’ve personally created. If our audience is a full-time worker earning $100k+ who wants a second income, what are 5 lead magnet ideas you would create and why? What do you believe makes a lead magnet convert well? Include the word “Roadmap” somewhere in your application so we know you’ve read this. This will likely begin with a small paid test project and can grow into an ongoing role for the right person.