Lead Magnet / Whitepaper Designer & Content Strategist Needed

Project Overview I’m looking for an experienced freelancer to help me create a high-quality lead magnet / whitepaper PDF that will be used for lead generation, prospecting, and client acquisition. The topic will focus on: How Home Renovation Companies Can Use Google Ads & Meta Ads to Generate More Leads and Customers Specifically targeting: * Kitchen renovation companies * Bathroom renovation companies * Home improvement businesses * Home refurbishment companies * UK market The objective is to create a genuinely valuable piece of content that demonstrates expertise, provides actionable recommendations, showcases real-world performance data, and positions my business as a trusted partner for customer acquisition. ⸻ What I Already Have I have worked closely with a successful home renovation company in the UK and have a significant amount of data that can be used within the document, including: * Real campaign performance data * Cost per lead metrics * Conversion data * Ad examples * Audience targeting examples * Campaign structures * Screenshots * Strategic recommendations * Insights from managing campaigns I can provide all of the raw information, screenshots, and performance data required. ⸻ What I Need Help With I’m looking for someone who can help with: Structure Developing the overall framework and flow of the whitepaper. For example: * Introduction * Industry challenges * Common mistakes * Google Ads opportunities * Meta Ads opportunities * Case studies * Recommended strategy * Next steps Content Development Whilst I can provide the majority of the insights and recommendations, I’d like someone who can help refine and structure the content so it reads professionally and delivers genuine value. Design & Layout Creating a professional PDF that looks polished and credible. The finished piece should feel like something a marketing agency or consultancy would use as a lead-generation asset. ⸻ End Goal The document will be used: * As a downloadable lead magnet * For cold outreach campaigns * As part of paid advertising campaigns * As a sales enablement asset * To demonstrate expertise and authority within the home renovation sector The goal is not simply to create a brochure. The goal is to create a genuinely useful resource that a business owner would find valuable, whilst naturally showcasing how Google Ads and Meta Ads can be used to drive new customer acquisition. ⸻ Ideal Experience Please apply only if you have experience creating: * Lead magnets * Whitepapers * Industry reports * Sales enablement assets * Marketing guides * B2B lead generation content Experience within: * Marketing * Paid media * Google Ads * Meta Ads * Home improvement * Construction * Home renovation would be a bonus. ⸻ When Applying Please include: 1. Examples of lead magnets, whitepapers, or PDF guides you’ve created. 2. A brief overview of your process. 3. Whether you specialise more in content creation, design, or both. 4. Any experience creating assets used for lead generation or client acquisition. I’m looking for someone who can help turn strong campaign data and expertise into a professional, high-converting lead-generation asset.