Lead Magnet and Social Media Automation Specialist for Travel Agency

This should be a separate job because it requires a **lead magnet and marketing automation specialist**, not only a social media manager. Title: Lead Magnet Designer and Social Media Automation Specialist for Travel Agency Rooted Journeys is looking for a marketing automation specialist who can create lead magnets and build automated funnels across Instagram, Facebook, TikTok, and email. We want to promote content using calls to action such as “Comment PACKING LIST” or “Type TRAVEL,” then automatically send the resource, collect the person’s email address, add them to our email list, and nurture them toward booking travel through our agency. Potential lead magnets include: - Travel packing lists - Essential Amazon products for travelers - Destination guides - Top travel tips - Family and group travel guides - Homeschool and student travel resources - International travel checklists - Cruise and all-inclusive resort guides - Safari and Africa travel guides - Reunion, church, school, and group-trip planning guides We need someone who can: - Research and write valuable lead magnets - Professionally design them in Canva - Create landing pages and email collection forms - Set up Instagram and Facebook comment-to-DM automations - Recommend and configure appropriate TikTok automation options - Connect the funnels to our email marketing platform or CRM - Write automated welcome and follow-up email sequences - Segment leads based on their travel interests - Include calls to action that encourage consultations and bookings - Test the complete customer journey - Track downloads, email sign-ups, consultations, and bookings We are looking for someone who can manage the full process: strategy, writing, design, technology, and automation. The goal is not simply to gain followers. We want to build our email list and convert social media engagement into qualified travel leads and bookings. Please share examples of lead magnets and automated funnels you have created, the platforms you use, your pricing, and your estimated timeline. Website: https://rootedjourneys.co Instagram: https://instagram.com/rootedjourneys Facebook: https://facebook.com/rootedjourneystravelagency LinkedIn: https://www.linkedin.com/company/rootedjourneys