Lead Website Growth - SEO / AEO / GEO / Syndication / Backlinks

Hi we're looking for someone to lead the growth strategy for our website. We're a financial technology / education company. Our goals are to: 1. Drive more targeted traffic onto our website 2. Drive leads for our paid products 3. Generate advertising revenue What you'll do: 1. Build our SEO strategy and plan (with your research) and track the success 2. Built our AEO strategy and plan (with your research) and track the success 3. Built our GEO strategy and plan (with your research) and track the success 4. Build our backlink // syndication plan to get more distribution of our site We have a managing editor who will get articles written. Your job is to create the strategy, review the articles, and ensure we're hitting our goals. This is not a beginner role. We work in eastern time.