Legal Lead Intake & Conversion Specialist

Los Angeles Law Firm | Remote | Bilingual English/Spanish We are looking for a highly motivated, persuasive, and relentless Lead Intake & Conversion Specialist to join our Los Angeles law firm. This is not a traditional receptionist or customer service position. Your primary responsibility is to quickly contact incoming leads, qualify them, build trust, overcome objections, and convert qualified prospects into retained clients. Schedule & Availability - Monday–Friday: Flexible coverage between 7:00 AM–10:00 PM Pacific Time - Weekend on-call availability required - New leads must be contacted within 5 minutes of being received. - Must be highly responsive and able to act immediately when a lead comes in. - Flexibility is essential, as lead volume and timing can vary. Key Responsibilities - Contact every new lead within 5 minutes of receipt. - Make immediate outbound calls and persistent follow-up attempts. - Qualify prospective clients according to the firm’s intake criteria. - Build rapport and establish trust quickly. - Handle objections and confidently communicate the value of hiring the firm. - All lead follow-ups (calls only) are handled through the GoHighLevel (GHL) app. - Follow up persistently with qualified prospects until they retain the firm or clearly decline. - Guide qualified prospects through the retainer-signing process. - Maintain accurate records, notes, and lead status in GHL. - Coordinate with the legal team after a client retains the firm. - Take ownership of assigned leads from initial contact through conversion. - Consistently work toward lead-to-retainer conversion goals. What We’re Looking For - Fluent in English and Spanish, both written and spoken. - Neutral, professional accent and excellent verbal communication. - Confident, persuasive, and articulate speaker. - Proven experience in sales, lead intake, legal intake, client conversion, or a similar role. - Strong objection-handling and closing skills. - Comfortable making high-volume outbound calls. - Highly persistent and results-oriented. - Excellent follow-up skills. - Comfortable working independently and taking ownership of leads. - Strong computer and CRM skills. - Professional and empathetic when communicating with prospective legal clients. - Law firm/legal intake experience is strongly preferred. Required Software Candidates should be comfortable using or willing to learn: - GoHighLevel (GHL) — primary platform for lead management, calls, SMS, follow-ups, and lead tracking - RingCentral - Microsoft Teams - DocuSign - Adobe Acrobat / Kofax Required Equipment & Work Environment You must have: - Reliable high-speed internet - Reliable computer capable of running multiple applications simultaneously - Professional noise-canceling headphones or a high-quality noise-reduction microphone - Quiet, professional workspace - Webcam for Microsoft Teams meetings - Backup internet and/or power is strongly preferred - Professional call quality is essential. You will be speaking with prospective clients throughout the day, so background noise and poor audio quality are not acceptable. Video Introduction - REQUIRED 1. As part of your application, submit a video introduction of no more than 3 minutes using Loom. 2. Your video must follow the instructions below: 3. Start your introduction in English. 4. Briefly discuss your relevant work experience. 5. Tell us about the most memorable contribution, achievement, or improvement you personally made that had a significant impact on lead intake, lead conversion, sales, client acquisition, or another measurable business outcome. 6. When answering the question about your memorable contribution or achievement, switch to Spanish. 7. Demonstrate your ability to communicate confidently, naturally, and professionally in both English and Spanish. 8. Enable the transcript/captions on your video so the Spanish portion can be properly translated and reviewed. 9. We’re not just looking at your resume. We want to hear how you communicate, how you think, and how you sell. Application Requirements Please submit: - Resume - 2 reachable professional references who can verify your work experience and performance - Loom video introduction - maximum 3 minutes - Video must follow all instructions above IMPORTANT - READ THIS BEFORE APPLYING To confirm that you have read the entire job post and followed the instructions, include the word “CLOSER” in the subject line of your application. Applications without “CLOSER” in the subject line may not be considered.