Life Insurance Lead Generation (Pay-Per-Lead, USA)

**Title:** Facebook Ads Media Buyer – Life Insurance Lead Generation (Pay-Per-Lead, USA)** --- **Overview** We are a digital marketing company generating life insurance leads for a direct insurance partner in the United States. We are looking for an experienced Facebook/Meta Ads media buyer to run lead generation campaigns targeting US consumers on a pay-per-lead basis. This is a performance-based engagement — you earn for every qualified lead you deliver. --- **What You'll Do** - Plan, launch, and manage Facebook/Instagram lead generation ad campaigns targeting US consumers - Build and test ad creatives (copy + visuals) optimized for life insurance audiences - Set up and optimize landing pages or Facebook Lead Forms to capture prospect information - Deliver qualified leads in the agreed format (Google Sheet / CSV / email) - Optimize campaigns continuously to maintain lead quality and volume - Provide weekly performance reports (spend, CPL, volume, rejection rate) --- **Lead Requirements (Qualification Criteria)** Every lead you deliver must include the following fields: - Full name - Phone number - Email address - Age (target: 30–65) - US state (we will confirm which states are active) - Health status (basic — smoker/non-smoker) - Coverage interest (term life / whole life) Leads that are incomplete, duplicate, or outside the target criteria will not be counted for payment. --- **Compensation** - Pay-per-lead model: fixed rate per qualified lead delivered - Rate to be agreed based on your experience and proposed CPL - Payment processed weekly via Upwork upon lead batch verification - Volume bonuses available for consistent high-quality delivery --- **Requirements** - Proven experience running Facebook/Meta Ads campaigns in the insurance, financial services, or health verticals (USA market) - Portfolio or case studies showing past lead gen results (CPL, volume, quality rate) - Familiarity with Meta's advertising policies for financial products - Ability to set up compliant landing pages or Facebook Lead Forms - Strong written English for ad copy creation - Reliable communication — weekly check-ins required --- **Nice to Have** - Experience with Google Search Ads for insurance keywords - Familiarity with lead delivery tools (Zapier, Google Sheets automation) - Knowledge of TCPA compliance for US lead generation --- **To Apply, Please Answer the Following** 1. Have you run Facebook ad campaigns for life insurance or any financial services product targeting the US market? If yes, share results (CPL, monthly volume). 2. What targeting strategy would you use to reach life insurance prospects on Facebook? 3. What is your proposed pay-per-lead rate, and what quality guarantee can you offer? 4. Are you able to start within the next 7 days? Applications that do not answer these screening questions will not be considered. --- *This is a remote, performance-based contract open to freelancers worldwide. Long-term engagement available for the right candidate.*