Lifecycle Marketer — Reactivate & Convert Unconverted Leads

Every month, ~3,000 leads enter our funnel and don't convert. Today they go cold. We want to turn that backlog (and the ongoing flow) into a repeatable conversion engine through email, SMS, and other lifecycle touchpoints. This is a build-from-scratch role. We have the audience and the data; we need someone to design the strategy, build a pipeline of experiments, and ship them. What you'll do: 1) Audit our existing lead data, segments, and current touchpoints to find the highest-leverage opportunities. 2) Design a lifecycle/reactivation strategy across email, SMS, and other channels (e.g. retargeting, voicemail drops, WhatsApp) to re-engage non-converting leads. 3) Build a prioritized backlog of experiments — clear hypotheses, segments, messaging, and success metrics. 4) Execute hands-on: write/brief copy, build flows and automations, set up the sending platform, launch, and iterate. 5) Set up tracking and report on results; double down on what works, kill what doesn't. 6) Recommend the right tools/stack (we're open — no platform locked in yet).