Lifecycle Marketing Strategist / Account Manager (Email & SMS)

Lifecycle Marketing Strategist / Account Manager (Email & SMS) We’re a boutique retention marketing agency looking for an experienced lifecycle marketer who can take ownership of client accounts from both a strategic and account management perspective. This is not simply a project management role. We’re looking for someone who understands lifecycle and retention marketing deeply enough to identify opportunities, develop strategy, and confidently guide clients. You would serve as a primary point of contact for select clients and help own the relationship and lifecycle strategy from end to end. What You’ll Do * Serve as the primary point of contact for assigned clients * Lead recurring client calls and communicate strategy, recommendations, and next steps * Develop and manage email and SMS lifecycle strategies * Audit existing customer journeys and identify opportunities for improvement * Identify opportunities for new flows, segmentation, personalization, testing, and optimization * Think holistically about the customer lifecycle—not just individual email campaigns * Build and optimize automated flows in Klaviyo * Review performance and translate data into actionable recommendations * Develop campaign strategies and monthly marketing calendars * Coordinate with designers, copywriters, and other team members to move projects forward * Proactively bring ideas and opportunities to clients rather than waiting for direction * Keep accounts organized and ensure deliverables, approvals, and next steps stay on track What We’re Looking For You should have strong hands-on experience with lifecycle marketing for e-commerce brands, particularly email and SMS. Ideally, you: * Have significant experience working in Klaviyo * Understand ecommerce retention and lifecycle strategy * Have experience developing and optimizing automated flows * Can look at an account/customer journey and independently identify opportunities * Are comfortable interpreting email, SMS, and ecommerce performance data * Can communicate strategy clearly and confidently with clients * Are highly organized and capable of managing multiple accounts * Understand the balance between strategy, execution, and client management * Are proactive and don’t need to be told what to look for or what to do next Agency experience is strongly preferred, especially if you’ve previously owned client relationships or managed multiple ecommerce accounts simultaneously. The Kind of Person We Want The biggest thing we’re looking for is ownership. We don’t want someone who simply waits for a task list. We want someone who can become deeply familiar with a brand, understand its customer journey and business goals, and continually ask: Where are the opportunities? What could we improve? What should we be doing next? Sometimes the answer will be another email or SMS flow. Other times it may involve segmentation, acquisition-to-retention handoffs, customer experience, loyalty, subscriptions, or another part of the lifecycle. You don’t need to personally execute every idea, but you should be capable of identifying opportunities and helping the client determine what to prioritize. To Apply Please tell us: 1. About your experience managing lifecycle/email/SMS marketing for ecommerce brands. 2. Which platforms you have the most experience with, particularly Klaviyo. 3. Whether you’ve previously been the primary point of contact for clients. 4. An example of a lifecycle opportunity you identified proactively and what you recommended. 5. Approximately how many client accounts you have managed simultaneously. Please also include examples of relevant work or case studies if available. We’re looking for someone interested in an ongoing relationship who can become a trusted extension of both our team and our clients’ teams.