LinkedIn Content & Outreach Manager (B2B Real Estate / Energy Sector)

About the Role: I am a Director of Sales and Business Development for an energy engineering and real estate development firm in Canada. I am looking for a reliable, highly organized LinkedIn Content & Outreach Manager to manage my personal LinkedIn profile. This role is split into two distinct functions: executing a very simple, templated content schedule (6 posts per month) and actively running daily outreach to build my network with specific high-value lead sources. Part 1: Content Management (6 Posts Per Month) 4x Case Study Infographics: I have over 500 completed project case studies and require you to build a visually striking template. You will pull data from my reports (Number of units, energy measures implemented, MLI Select points achieved, and rebates secured) and plug it into the template. These should take less than 5 minutes to create. You will post these once a week. 2x Thought Leadership Posts: These will be posted bi-weekly. I will provide you with a long-form YouTube video link, a topic, or raw text. You will format it into a professional, engaging LinkedIn post designed to spark conversation. Part 2: Active Network Building (Outreach) Your primary goal is not just to manage content, but to generate lead sources. You will spend time each week actively sending connection requests and introductory messages to: Commercial Mortgage Brokers Mortgage Agents CMHC Direct Lenders Architects specializing in multi-family development Deliverables & Responsibilities: Create and schedule 6 high-quality LinkedIn posts per month (4 templated case studies, 2 custom posts). Consistently grow my network by sending targeted connection requests to the exact avatars listed above. Tag relevant clients and companies in the case study posts. Maintain a professional, B2B tone in all communications. Who I Am Looking For: You must have experience managing B2B LinkedIn accounts. Basic graphic design skills (Canva) to edit existing templates. Excellent English copywriting skills. You must understand the difference between targeting "customers" and targeting "lead sources." To Apply: Please respond with the phrase "CMHC Financing" at the top of your proposal so I know you read this. Include 1-2 examples of B2B LinkedIn posts you have created or managed, and briefly explain your strategy for connecting with high-level professionals like Mortgage Brokers on LinkedIn.