LinkedIn Growth & Personal Brand Manager (Founder Profile + Company Brand)

Posted last week

Worldwide

Summary

## About Me I'm the Founder & Director of an IT services company specializing in Shopify, WordPress, WooCommerce, UI/UX Design, and custom web & mobile application development. We primarily work with international clients and are looking to build a strong personal brand alongside our company presence on LinkedIn. I'm looking for someone who can work as both a **LinkedIn Growth Manager** and a **mentor**, helping me establish authority in my industry, generate high-quality leads, and build a long-term content strategy. ## What You'll Be Responsible For ### LinkedIn Strategy & Mentorship * Develop a long-term personal branding strategy. * Guide me on positioning myself as a thought leader. * Recommend networking and outreach strategies. * Act as a mentor for growing an authentic LinkedIn presence. ### Profile Optimization * Optimize my personal LinkedIn profile. * Optimize our company's LinkedIn page. * Improve headlines, summaries, featured sections, experience, services, and overall branding. * Ensure profiles are SEO-friendly and conversion-focused. ### Content Creation * Create a monthly content strategy and posting calendar. * Help write engaging posts, carousels, articles, polls, and thought leadership content. * Repurpose existing work, client success stories, and project case studies into LinkedIn content. * Coordinate with me to capture ideas and turn them into high-quality posts. ### Audience Growth * Grow relevant connections organically. * Increase engagement with founders, eCommerce brands, decision-makers, agencies, and business owners. * Build an authentic and engaged audience instead of vanity metrics. ### Lead Generation * Develop outbound LinkedIn networking strategies. * Generate qualified leads through LinkedIn. * Improve inbound inquiries through content and profile optimization. * Suggest automation tools where appropriate without risking account health. ### Analytics & Reporting * Track profile growth, engagement, reach, and lead generation. * Provide monthly performance reports. * Continuously refine the strategy based on results. ## Ideal Candidate I'm looking for someone who: * Has proven experience growing founders' LinkedIn profiles. * Has experience building B2B personal brands. * Understands content marketing, storytelling, and LinkedIn algorithms. * Has generated measurable leads through LinkedIn. * Can advise strategically, not just execute tasks. * Is proactive, creative, and data-driven. Experience working with founders, agencies, SaaS companies, or IT service businesses is a strong advantage. ## Success Metrics Success will be measured by: * Growth of a high-quality LinkedIn audience. * Increased engagement on posts. * Improved profile visibility. * Qualified inbound leads. * Strategic partnerships and networking opportunities. * Establishing me as an authority within the Shopify, eCommerce, and technology space. ## To Apply Please include: * Links to LinkedIn profiles you've managed. * Before-and-after results. * Sample content you've created. * Case studies with measurable outcomes. * Your proposed strategy for the first 90 days. * Expected monthly pricing and engagement model. I'm looking for a long-term partner who can help build both my personal brand and my company's brand on LinkedIn while generating real business opportunities—not just followers.

  • More than 30 hrs/week
    Hourly
  • 6+ months
    Duration
  • Intermediate
    Experience Level
  • Remote Job
  • Ongoing project
    Project Type

Contract-to-hire opportunity

This lets talent know that this job could become full time.
Learn more
Skills and Expertise
Mandatory skills
Branding
Brand Positioning
Activity on this job
  • Proposals:Less than 5
  • Last viewed by client:6 days ago
  • Interviewing:
    0
  • Invites sent:
    0
  • Unanswered invites:
    0
About the client
Member since Jun 20, 2025
  • India
    Kolkata5:24 AM
  • Tech & IT
    Mid-sized company (10-99 people)

Explore similar jobs on Upwork

Reddit
Reputation Management
Reddit Marketing
Brand Content Strategist for KEECHEEFixed-price‐ Posted 3 weeks ago
Brand Strategy
Marketing Strategy
Copywriting
Content Strategy
Social Media Strategy
Instagram Marketing
TikTok Marketing

How it works

  • Post a job icon
    Create your free profile
    Highlight your skills and experience, show your portfolio, and set your ideal pay rate.
  • Talent comes to you icon
    Work the way you want
    Apply for jobs, create easy-to-by projects, or access exclusive opportunities that come to you.
  • Payment simplified icon
    Get paid securely
    From contract to payment, we help you work safely and get paid securely.
Want to get started? Create a profile

About Upwork

  • Rating is 4.9 out of 5.
    4.9/5
    (Average rating of clients by professionals)
  • G2 2021
    #1 freelance platform
  • 49,000+
    Signed contract every week
  • $2.3B
    Freelancers earned on Upwork in 2020

Find the best freelance jobs

Growing your career is as easy as creating a free profile and finding work like this that fits your skills.

Trusted by

  • Microsoft Logo
  • Airbnb Logo
  • Bissell Logo
  • GoDaddy Logo