LinkedIn Sales Navigator Outreach & Appointment Setter

Project Overview We are seeking an experienced LinkedIn outreach specialist to identify key decision-makers and book qualified presentation appointments using LinkedIn Sales Navigator. We have a target list containing several thousand companies. Your role will be to develop and execute a personalized, scalable outreach process—from identifying the right contacts through managing responses and scheduling appointments. The primary goal is not simply to send messages or generate connections. Success means booking qualified presentation appointments with relevant decision-makers at companies on our target list. Responsibilities -Review and organize our target-company list. -Recommend the best Sales Navigator search and outreach strategy. -Identify appropriate decision-makers and influencers within each company. -Verify that contacts match our target roles, industries, locations, and company criteria. -Research each recipient and company for relevant personalization points. -Use AI-assisted drafting to create customized outreach messages, with human review before sending. -Send connection requests and follow-up messages through LinkedIn. -Manage replies professionally and respond to basic questions. -Qualify interested prospects based on criteria we provide. -Direct qualified prospects to our scheduling link or coordinate appointment times. -Confirm appointments and provide relevant prospect details to our team. -Maintain an accurate outreach tracker showing contacts, messages, responses, follow-ups, and appointments. -Test and improve messaging, targeting, and follow-up sequences based on results. -Follow LinkedIn’s rules and safe account-usage practices. -Unauthorized automation, scraping, spam, or practices that could place our account at risk are prohibited. Expected Outreach Process Start with a company from our target list. Locate the most relevant decision-maker using Sales Navigator. Confirm that the contact meets our targeting criteria. Research the company and recipient. Create a concise, personalized message. Review the message for accuracy and natural language. Send the connection request or outreach message. Follow up according to an agreed sequence. Manage and qualify responses. Schedule a presentation appointment with qualified prospects. Record all activity and results in the outreach tracker. Deliverables A recommended targeting and outreach plan. A clearly defined decision-maker profile for each target segment. Approved message templates and personalization guidelines. A clean, updated prospect and activity tracker. Weekly reporting that includes: Companies researched Decision-makers identified Connection requests and messages sent Connection acceptance rate Replies received Positive responses Qualified prospects Appointments scheduled No-shows or cancellations Messaging or targeting recommendations Success Metrics Performance will be evaluated primarily on: Number of qualified presentation appointments booked Appointment quality and relevance Positive-response rate Connection acceptance rate Accuracy of contact targeting Quality of personalization Reliable follow-up and recordkeeping Low cancellation and no-show rates Safe, professional use of our LinkedIn account An appointment will count as qualified when it is booked with an appropriate decision-maker from a target company and meets our agreed qualification criteria. Required Experience Demonstrated experience with LinkedIn Sales Navigator Proven success booking B2B sales appointments through LinkedIn Strong prospect research and decision-maker identification skills Excellent written English Ability to write natural, concise, personalized messages Experience using AI responsibly to support research and message drafting Strong follow-up, organization, and reporting skills Understanding of LinkedIn account safety and outreach best practices Experience with CRM systems, lead-tracking spreadsheets, Calendly, and multistep outreach campaigns is preferred. Engagement Structure We would like to begin with a paid pilot using a limited number of target companies. If the targeting, message quality, reporting, and appointment results are strong, this can become an ongoing engagement covering several thousand companies. Begin your proposal with the words “Qualified Appointments” so we know you have read this. Please recommend whether you prefer an hourly, milestone-based, or hybrid compensation structure. We are open to a base fee plus a performance incentive for qualified appointments, but we will not compensate solely based on raw message volume. Please Include in Your Proposal A summary of your LinkedIn Sales Navigator experience. Examples of similar B2B appointment-setting projects. Typical results, including response rates and qualified appointments booked. Your process for identifying the right decision-makers. How you personalize outreach efficiently across a large company list. How you use AI while maintaining accuracy and message quality. Your recommended outreach and follow-up sequence. How you protect clients’ LinkedIn accounts. Your availability and proposed pricing. A sample LinkedIn message based on a hypothetical target company.