Local Marketing & Google Business Profile Assistant

About Us Spectacle is an independent eyewear store located in Boston’s South End. We’re known for personal service, unique eyewear, and a neighborhood-focused experience. We’re looking for a freelancer to help improve our local visibility and make sure people searching for eyewear in Boston discover us. This is not a pure social media role. We’re looking for someone who understands local business marketing, Google Business Profiles, reviews, local SEO, and customer engagement. What You’ll Do Google Business Profile * Publish regular Google Business Profile updates * Upload and organize photos * Monitor and suggest responses to customer reviews * Monitor competitor activity * Identify opportunities to improve visibility Reviews & Reputation * Help create and maintain a review generation process * Track reviews and ratings * Draft responses for owner approval * Identify opportunities to increase review volume Social Media * Create and schedule social media content * Highlight products, customer stories, and store activity * Repurpose content across platforms Local Marketing Research * Identify local directories and citation opportunities * Research local influencers and community groups * Research partnership and event opportunities * Maintain organized tracking spreadsheets Reporting Provide a simple weekly report that includes: * Work completed * Recommendations * Key metrics * Opportunities identified Success Metrics Success will primarily be measured by: * Growth in Google reviews * Google Business Profile engagement (calls, directions, website clicks) * Visibility improvements * New customer acquisition opportunities identified * Quality and consistency of execution Ideal Experience Please highlight experience with: * Google Business Profile management * Local SEO * Reputation management * Yelp * Instagram and Facebook business pages * Small business marketing Experience with retail, healthcare, optical, hospitality, restaurants, salons, or local service businesses is a plus. Initial Trial Project The first 30 days will be a paid trial. Please include: 1. Examples of Google Business Profiles you’ve managed. 2. Examples of local businesses you’ve helped grow. 3. What would be the first three things you’d do to improve visibility for an independent eyewear store? Expected commitment: 5-10 hours per week. Potential for ongoing work if there is a strong fit.