Local SEO + Google Ads Expert for Beauty Business

Local SEO + Google Ads Specialist for Beauty/Skin Care Business I own a small skin care and sugaring business in Downtown Hollywood, Florida, and I’m looking for an experienced local SEO and Google Ads specialist to help increase my visibility on Google and bring in new paying clients. My main goal is to rank in the top 3 Google Maps/local search results for high-intent searches in my area and generate more booked appointments. I’m looking for someone who can help with: * Google Business Profile optimization * Local SEO and Google Maps rankings * Keyword research for services such as Brazilian sugaring, waxing, facials, and skin care * On-page/local website SEO * Google Ads/Search campaigns * Conversion and call/booking tracking * Improving landing pages when necessary * Reviewing competitors in Hollywood, Hallandale, Pembroke Pines, Davie, and nearby areas * Creating a clear strategy for both short-term paid traffic and long-term organic rankings Most important: I am not looking for traffic or impressions alone. I want to be able to track calls, leads, and booked appointments generated from the work. Please apply only if you have experience working with local service businesses and can provide examples of businesses you have helped rank higher on Google Maps/search or generate leads through Google Ads. When applying, please include: * Examples/case studies of local businesses you have worked with * What results you achieved * What you would prioritize during the first 30 days * How you track leads and conversions * Your estimated weekly hours I prefer communication through Upwork messages/email rather than phone calls, especially during the initial hiring process. I’m looking for someone reliable who can potentially work with my business long-term if we see measurable results. I am planning to use GlossGenius for online booking and client management. I also want a professional standalone website built for Jillian’s Skin Care that is optimized for local SEO and designed to generate new clients. The website should integrate seamlessly with GlossGenius for online booking.