Local SEO & Google Business Profile Audit

Title: Local SEO & Google Business Profile Audit for Memory Care Company Description We are a small but growing memory care company operating residential care homes for seniors with dementia in the Sacramento and Carmichael, California area. Before investing additional money into SEO or Google Ads, I am looking for an experienced SEO professional who can perform a comprehensive audit and provide a clear action plan. This is not a "sell me monthly SEO services" project. I want an honest assessment of what is working, what is not working, and where we should focus our efforts. Scope of Work 1. Google Business Profile Audit • Review our Google Business Profile • Identify optimization opportunities • Review categories, services, photos, reviews, and local rankings • Provide recommendations to improve visibility in local search results 2. Website SEO Audit • Technical SEO review • Site speed review • Mobile optimization review • On page SEO review • Meta titles and descriptions • Internal linking structure • Local SEO opportunities 3. Competitive Analysis • Compare our online presence against top local memory care and assisted living competitors • Identify what competitors are doing that we are not 4. Google Ads Review • Review our current Google Ads account • Determine if campaigns are structured properly • Identify wasted spending • Recommend whether ads should be scaled, reduced, or paused 5. Action Plan • Provide a prioritized list of recommendations • Separate quick wins from longer term projects • Include estimated impact and level of effort Deliverables • Written audit report • SEO health score • Google Business Profile health score • Google Ads health score • Top 10 highest impact recommendations • 30 day action plan Requirements • Proven local SEO experience • Experience with healthcare, senior living, assisted living, memory care, home care, or local service businesses preferred • Ability to explain findings in plain English • Please provide examples of similar audits you have completed Budget Open to fixed price proposals. Preference will be given to applicants who can provide a thorough audit rather than ongoing monthly SEO services.