Local SEO & Google Setup Specialist for Phoenix Service Business

ABOUT AZ VENDING LAB AZ Vending Lab provides modern vending machine service for workplaces throughout the Phoenix metro area. Our target customers include: - Warehouses - Manufacturing facilities - Logistics and distribution centers - Busy workplaces with employee breakrooms Our WordPress and Elementor website is already live. We need an experienced local SEO specialist to complete our initial Google and Bing setup, correct existing problems, and prove that everything works properly. This is an implementation project, not a consultation or automated report-only project. PROJECT TERMS - One-time fixed-price project - Budget range: $800 to $1,200, depending on experience and proposed approach - Completion target: 5 to 7 business days after all required access is provided - Contractor must personally perform the work - No monthly SEO contract is included - The website must remain live throughout the project Google verification, crawling, and indexing may take longer. If a delay occurs outside the contractor’s control, the contractor must explain it promptly and request a revised completion date in writing. Any extension must be approved by AZ Vending Lab. MAIN GOAL Help Google and Bing clearly understand that AZ Vending Lab provides workplace vending machine service throughout: - Phoenix - Tempe - Mesa - Chandler - Scottsdale - Glendale - Surrounding Phoenix metro areas Our priority is a correct SEO foundation, not an unrealistic promise of immediate rankings. The contractor cannot guarantee first-page rankings or immediate indexing. The contractor must provide: - Correct setup - Proper testing - Clear documentation - Working tracking - Proof of completed work SCOPE OF WORK 1. INITIAL SEO AUDIT Before making major changes: - Inspect the current SEO setup - Determine what is already completed correctly - Identify missing, broken, duplicated, or incorrect items - Check which SEO plugins and tracking tools are installed - Check whether Search Console, Analytics, and Bing are already connected - Avoid replacing work that is already correct Provide a short written audit and implementation plan before major changes begin. The audit should be practical and concise, not a long automated report. 2. GOOGLE SEARCH CONSOLE - Connect or verify Google Search Console - Confirm the correct website property is being used - Confirm ownership belongs to AZ Vending Lab - Submit and test the XML sitemap - Review crawling and indexing status - Identify blocked pages or indexing errors - Confirm important pages are indexable - Request indexing when appropriate 3. GOOGLE ANALYTICS 4 AND CONVERSION TRACKING - Connect or verify Google Analytics 4 - Confirm ownership belongs to AZ Vending Lab - Check for missing or duplicate tracking codes - Verify website visits in real-time reporting Set up and test tracking for: - Contact-form submissions - Workplace qualification-form submissions - Phone-number clicks - Email-address clicks - Important CTA button clicks Google Tag Manager may be used when appropriate, but the account and container must belong to AZ Vending Lab. 4. GOOGLE BUSINESS PROFILE Create, claim, audit, or optimize the Google Business Profile as needed. Work may include: - Correct business name - Website - Phone number - Primary and secondary business categories - Service areas - Business description - Hours - Services - Logo and appropriate photos - Duplicate-listing check AZ Vending Lab is a service-area business. Do not publicly display a residential address. Google verification may take longer than the project timeline. The contractor must complete everything under their control and document anything still awaiting Google. 5. IMPORTANT WEBSITE PAGE SEO Review and improve the most important website pages. This includes: - SEO page titles - Meta descriptions - H1, H2, and H3 headings - Page URLs - Image alt text - Internal links - Service wording - Phoenix-area location wording - Duplicate or missing SEO information The wording must sound natural and professional. Do not use keyword stuffing or robotic language. 6. LOCAL AND TECHNICAL SEO Review and correct: - Local business structured data and schema - Business name, phone number, website, and service-area consistency - Sitemap problems - Robots.txt problems - Incorrect noindex settings - Broken links - Redirect problems - Duplicate page titles - Missing meta descriptions - Mobile SEO issues - Basic page-speed issues - Security or mixed-content warnings Structured data must be tested and validated. 7. BING SETUP After the Google setup is completed: - Connect or verify Bing Webmaster Tools - Confirm ownership belongs to AZ Vending Lab - Submit the sitemap - Review Bing indexing - Create, claim, or optimize Bing Places when appropriate WEBSITE PROTECTION AND CHANGE CONTROL The website must remain live. No downtime or major changes are allowed without written approval. The contractor may not: - Redesign the website - Change branding, colors, or layouts - Rewrite entire pages - Replace or delete plugins - Change forms - Remove existing work - Modify major website functionality Any significant change must be explained and approved before it is made. A website backup must be created before changes begin. The contractor must provide a simple change log showing what was changed. ACCOUNT OWNERSHIP AND ACCESS All accounts, properties, plugins, and logins must belong to AZ Vending Lab. This includes: - Google Search Console - Google Analytics - Google Tag Manager - Google Business Profile - Bing Webmaster Tools - Bing Places - SEO plugins - Any other tools used during the project The contractor may be invited as a temporary user but may not create essential systems under a contractor-owned account. No paid plugin, software, directory, subscription, backlink package, citation package, or advertising service may be activated without written approval. ITEMS NOT INCLUDED This project does not include: - Google Ads - Paid advertising - Backlink campaigns - Purchased citation packages - Directory submission packages - Blog-writing packages - Long-term content strategy - Monthly SEO management - Guaranteed rankings - Fake reviews - Automated mass submissions - Major website redesign Future SEO work may be discussed separately after the initial setup is completed and verified. COMMUNICATION REQUIREMENTS The contractor must: - Communicate clearly through Upwork - Explain technical issues in plain English - Provide specific updates instead of saying only “SEO is in progress” - Identify completed items and remaining items - Report access or technical problems immediately - Ask before performing work outside the agreed scope Required updates: - Initial audit and work plan - Mid-project progress update - Final completion and testing report PROOF REQUIRED The project will not be accepted based only on a written statement that the work is complete. The contractor must provide screenshots or a short screen recording showing: - Search Console ownership - Sitemap submission and status - Important-page indexing status - Analytics real-time tracking - Form and click-event tracking - Google Business Profile settings - Bing Webmaster Tools setup - SEO plugin settings - Structured-data validation - Remaining warnings or Google-dependent items The contractor must also provide a final checklist showing: - Completed - Tested - Awaiting Google - Recommended for later INDEPENDENT REVIEW AND FINAL PAYMENT The completed work will be reviewed by a separate SEO specialist. The final milestone will be released after the completed work is independently reviewed and verified. The process will be: 1. The contractor completes the agreed work. 2. The contractor provides access, documentation, and proof. 3. An independent reviewer performs a short technical audit. 4. Any verified mistakes or incomplete items are returned to the contractor. 5. The contractor corrects those items within two business days at no additional charge. 6. The final milestone is released after the corrections pass verification. The independent review will be limited to the original written scope. It will not be used to add new work or requirements. The review should be completed within two business days whenever possible. PAYMENT MILESTONES The exact dollar amount for each milestone will be calculated from the final fixed project price agreed upon before the contract begins. MILESTONE 1: 20% Released after: - Access is confirmed - The initial audit is completed - The written work plan is provided and approved MILESTONE 2: 35% Released after: - The agreed SEO implementation is completed - Tracking is tested - Documentation and proof are provided - The contractor confirms that the project is ready for independent review MILESTONE 3: 45% Released after: - The completed work passes independent review - All verified corrections are completed - AZ Vending Lab confirms ownership and access to all accounts - The final checklist and change log are delivered REQUIRED EXPERIENCE Applicants should have direct experience with: - WordPress - Elementor - Local SEO - Service-area businesses - Google Search Console - Google Analytics 4 - Google Tag Manager or GA4 event tracking - Google Business Profile - XML sitemaps - Local business schema - Bing Webmaster Tools - Bing Places Begin your proposal with: PHOENIX LOCAL SEO This confirms that you read the complete posting. WHAT SUCCESS LOOKS LIKE At the end of the project: - The website remains live and stable - Google and Bing accounts belong to AZ Vending Lab - The sitemap is submitted and tested - Important pages are indexable - Analytics tracks visitors and important actions - The Google Business Profile is properly configured - Local services and service areas are clearly explained - Technical SEO problems within the agreed scope are corrected - No unauthorized recurring fees exist - Documentation and proof are delivered - The completed work passes independent verification