Local SEO Specialist to Own NJ Driving School Search (3–6 Month Engagement)

We run a driving school in Middlesex County, NJ. Strong local signals: 5.0 Google rating and 900+ reviews, . Here's the key part: we have never done a single thing for SEO, and we still rank where we do below. That's the opportunity. We don't want a checklist or hand-holding. Bring your own audit and roadmap and move the numbers. Full latitude on the how. We judge you on the what. And we're a hands-on client, fast on access, content, and approvals, because we want you to win. Where we are now (last 5 months, real data): ~86 organic clicks/month, average position 7.3, 3.9% CTR. Current positions on our money terms: "driving school near me" at 6.3, location terms (Edison, Woodbridge, Iselin, Perth Amboy) at 5 to 8, and road-test car rental terms buried at 25 to 60. That niche is wide open and competitors ignore it. What winning looks like, with a hard ramp by month 3 and full results by month 6: Our main money keywords into the top 3: "driving school near me," the location terms, and road-test car rental. Own the Google Business Profile and local map pack for those searches. A real page ranking for each priority town: Edison, Woodbridge, Iselin, Westfield, Perth Amboy, Rahway, Carteret. Organic clicks from ~86 to 200+/month, measured in booked lessons, not vanity metrics. Access and tools you'll get: Google Search Console, GA4, Google Business Profile, WhatConverts call tracking, CMS access, and Google Ads reports showing our current revenue-driving keywords. A new conversion-tracked landing page launches in about 2 weeks, so organic revenue is measurable early. Budget: $750/month for a 3 to 6 month engagement. We're not the cheapest and not looking for the cheapest. We'll pay for someone who delivers and gives us room to do it right. To stand out, your proposal should include: 2 or 3 local clients you've ranked, with live links and the lead or revenue result. What you'd prioritize first for us, and why. Your read on the road-test niche and on owning the location terms. Confirmation you work in leads and revenue. Full scope shared with shortlisted candidates.