Local SEO Specialist (showroom and trade counter)

We are a UK bathroom business selling spare parts online, with a showroom and trade counter based in Hertfordshire. We are looking for an experienced local SEO specialist to take our local presence properly seriously over the coming months. ### This role covers two websites, tackled in order. The first focus is our showroom site, which is on WordPress. This is classic service and physical-location local SEO: the map pack, Google Business Profile, and properly built location and service pages. This is where you will start and where the early wins are. Once that is established, you will move onto our ecommerce brand, which runs on an e-commerce CMS platform (EKM, not Shopify). It is a bit more awkward to work with and often needs workarounds. ### What you'll be doing - Building proper location and service pages, genuinely useful, well-structured pages with real content and internal linking. We do not want thin doorway pages and will reject them - Using Google Search Console data to decide what to build next, then building those pages out on the site - Optimising and actively managing Google Business Profile for the showroom and trade counter - Taking our NAP consistency further. We have already done groundwork here, so we need someone to audit, clean and extend citations and NAP across the web - Running outreach to build genuine local and industry backlinks - Helping us build and run a system for acquiring Google reviews consistently - Tracking rankings and the map pack across our target areas and reporting on movement ### What we are looking for - Someone who truly understands local SEO, and can execute it at pace - Proven local SEO results, with real examples of location pages you have built and ranked - A genuine local backlink outreach track record, with links you have actually landed - Hands-on Google Business Profile and citation/NAP experience - Someone comfortable working from Google Search Console to prioritise and build (a lot of what we target is niche and barely shows on Ahrefs, so GSC fluency matters) - Comfort working across both WordPress and an ecommerce CMS ### Nice to have - Comfort editing in HTML, and any EKM experience - Lead-Gen experience - Google Search Ads (for further scope beyond this role) ### How we will assess it Shortlisted candidates will walk us through a website they done local SEO on, running through their strategy, what they built and its results, share backlinks they have secured, and outline how they would use GSC data to decide our next pages. To apply, please answer this: show us one location page you have built that ranks, and tell us how you decided what to put on it. What made it more than a doorway page? Because we want people who actually read the brief, please start your application with the word CISTERN so we know you got this far. Applications that skip this will not be read.