Local SEO Specialist

We are a tech and marketing company that serves home service businesses — roofing, HVAC, plumbing, landscaping, and similar trades. We are building out a local SEO service offering and are looking for a highly skilled local SEO specialist to serve as our white-label fulfillment partner on a per-client, month-to-month basis. This is not a one-off project. We are looking for a long-term agency partner who wants stable, recurring work and is comfortable operating entirely under our brand. Our clients will never know your name — you are an extension of our team. What you will be doing: For each client we bring you, you will own the full local SEO execution: Google Business Profile optimization and ongoing management, citation building and cleanup across the top directories, on-page local SEO (title tags, schema markup, NAP consistency), monthly content signals (GBP posts, Q&A, photo uploads), and rank tracking with monthly reporting. You will deliver a branded monthly report (we will provide the template) that we send directly to our clients. We are also focused on AI discoverability — our positioning is around helping home service businesses get recommended by ChatGPT, Google AI, Perplexity, and Siri, not just rank on traditional Google search. Experience with entity-based SEO, schema markup, and structured data is a strong plus. Who we are looking for: We want someone who has done this work specifically for home service businesses — not general SEO, not e-commerce, not SaaS. If you have ranking case studies for roofing companies, HVAC contractors, plumbers, or similar trades, we want to see them. We care more about verified results than years of experience. You must be comfortable with white-label work. You will never pitch our clients directly, you will not put this work in a public portfolio without our permission, and you will communicate with us — not with the end client. We are building toward a best-in-class local SEO product. We are looking for the best operator at a fair price who wants a reliable agency partner for the long term. Ideal background: • 4+ years of hands-on local SEO experience (not agency management — actual execution) • Proven results for home service businesses with verifiable before/after data • Deep expertise in Google Business Profile — optimization, suspension recovery, category strategy, GBP posts • Strong citation management skills — BrightLocal, Whitespark, or equivalent tools • Familiarity with schema markup (LocalBusiness, Service, FAQPage) • Experience producing client-facing monthly reports • Comfortable working independently with minimal hand-holding Engagement structure: We pay per client per month. Pricing is negotiated based on your rate and the scope of each package. We have three service tiers (Starter, Growth, Market Leader) with different deliverable sets. We will share the full deliverable breakdown with shortlisted candidates. We are not looking for a subscription platform or an agency. We are looking for an individual specialist or a very small team who will be our dedicated fulfillment partner. To apply, please include: 1. Two or three local SEO case studies for home service clients — show us where they started, what you did, and the measurable outcome (rankings, calls, GBP views, or leads). Screenshots preferred. 2. A sample monthly report you have delivered to a client (redact the client name if needed). 3. A brief description of your process for a brand-new local SEO client in their first 90 days. 4. Your per-client monthly rate for a standard local SEO engagement. Applications without case studies will not be reviewed. Location: Location is open worldwide. However, you must have direct experience with US-based local SEO — specifically Google Business Profile in the US market and US citation directories. Please include US client examples in your case studies. Job Category: SEO / Local Search Project Type: Ongoing / Long-term Hours: Part-time per client (estimated 5–10 hours per client per month) Experience Level: Expert Budget: negotiable based on scope and tier