Logo & Brand Identity Designer Needed for Abaya Fashion Brand

Posted 2 weeks ago

Worldwide

Summary

We're launching a new abaya brand in the Saudi market and need a designer to build our complete visual identity from the ground up. The brand name is already set. Product development is underway (fabric sourcing and tailoring in progress), and we're now ready to define how the brand looks and feels. What we need 1- Logo design: primary logo plus variations (icon-only, horizontal/stacked, light and dark versions) 2- Brand guidelines document: color palette, typography, logo usage rules (spacing, minimum sizes, do's/don'ts), and overall visual tone 3- Packaging/label concepts: designs suitable for garment tags, bags, or boxes 4- Social media templates: a small set of reusable templates for Instagram (posts/stories) reflecting the brand identity About the brand: - Modern abaya label targeting the Saudi market - Positioning and target audience are defined; we'll share a short brand brief with shortlisted candidates covering tone, audience, and inspiration references - Look and feel: elegant, modern, and versatile — open to your creative direction within that brief Ideal candidate: - Strong portfolio in fashion/apparel branding (abaya, modest fashion, or similar retail brands a plus) - Experience delivering complete brand identity systems, not just standalone logos - Comfortable working from a brand brief and asking clarifying questions - Based in or familiar with the Saudi/Gulf market and cultural context is required To apply, please include 1- Portfolio examples of logo + brand identity work (fashion/apparel preferred) 2- Your hourly rate and estimated hours for the full scope above 3- Your typical process and timeline for a project like this Timeline Open to discussing timeline with the right candidate — we'd like to move at a healthy pace but prioritize quality and fit over speed.

  • Less than 30 hrs/week
    Hourly
  • 1-3 months
    Duration
  • Expert
    Experience Level
  • Remote Job
  • Ongoing project
    Project Type
Skills and Expertise
Mandatory skills
Logo Design
Brand Guidelines
Activity on this job
  • Proposals:20 to 50
  • Last viewed by client:2 weeks ago
  • Interviewing:
    0
  • Invites sent:
    0
  • Unanswered invites:
    0
About the client
Member since Apr 8, 2022
  • Saudi Arabia
    Riyadh3:27 PM
  • $3.5K total spent
    3 hires, 0 active

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