Logo Designer Needed for New Home Services Brand

Pretzel & Co Home Services We are launching a new premium home services company and are looking for a talented logo designer to help refine and finalize our brand identity. This is not a generic cleaning company. We want the branding to feel: trustworthy warm memorable timeless community-rooted slightly elevated/premium without feeling corporate The company name is: Pretzel & Co Home Services Tagline: Clean. Caring. Consistent. We already have several early concept directions attached (pretzel icon, home motif, circular badge, typography variations, etc.), but we need a designer who can elevate the work into a polished, scalable brand system. --- What We Need We are looking for: A refined primary logo Simplified icon-only version Circular badge version One-color version Transparent PNG exports Vector/source files (AI, SVG, EPS preferred) Clean typography hierarchy Strong spacing and balance A logo that works on: trucks uniforms yard signs social media website headers invoices/business cards --- Design Direction We want a blend of: modern cozy heritage-inspired editorial/minimal approachable but premium The pretzel should feel iconic and recognizable over time… not cheesy or cartoonish. The goal is to create a brand people trust letting into their homes. Think: local family business energy clean aesthetics emotional warmth reliability memorable simplicity --- Preferred Style Color palette ideas: warm olive/sage green muted terracotta/burnt orange cream/ivory backgrounds clean neutral tones Typography: modern serif mixed with clean sans-serif high-end but readable strong visual hierarchy We prefer: subtle details over clutter clean linework balanced spacing logos that simplify well --- Deliverables Please provide: Primary logo Alternate layouts Badge/stamp version Monochrome version Social profile/icon version Brand color palette Font recommendations Final vector/source files --- To Apply Please send: 1. Relevant logo/branding portfolio work 2. Any experience with home service or hospitality brands 3. Your estimated turnaround time 4. Your process for revisions/collaboration Bonus if you understand: emotional branding trust psychology local service business branding creating logos that scale into long-term recognizable brands We care more about thoughtful design and strong instincts than trendy effects. Looking for someone who can help us build a brand people remember.