Logo Designer for an Online Media

We run an online news and current affairs TV channel publishing across YouTube, TikTok, Instagram, Facebook, and X. We have a finished primary logo, a gold gradient mark combining a stylized Arabic calligraphy icon with a wordmark, on a white background. The logo itself is not up for redesign. What we need is a designer to take that one mark and properly engineer it into a complete, production-ready brand asset system covering every platform, every broadcast use, and every physical application we'll need going forward. Think of how a channel like Al Jazeera uses its mark identically correct whether it's a tiny YouTube avatar, a lower-third bug on a live broadcast, embroidery on a reporter's mic flag, or a giant backdrop at a press conference. That's the standard we need here, built out properly from day one. Scope of work: Logo lockups and color variations. Horizontal lockup (as supplied), a stacked/vertical version for square placements, an icon-only mark for favicons and watermarks, and a wordmark-only version for wide placements like lower thirds. Each in full color (gold gradient), solid gold (flat, for embroidery and single-color print), all-white (for dark backgrounds), all-black (for line print), and a reversed version on our navy brand color. File formats. Vector source files in AI and EPS, fully editable with fonts outlined, plus SVG for web, print-ready PDFs, high-resolution transparent PNGs (minimum 4000px), and white-background JPEGs, all clearly named and organized in folders so nothing is ambiguous. Social and platform asset pack. Correctly sized and safe-zone-compliant exports for YouTube (profile picture, channel banner, video thumbnail watermark, Shorts cover), Instagram, Facebook, TikTok, and X (profile pictures, cover/header images, post and Story templates), and a favicon set for a future website. Broadcast graphics. An on-screen channel bug for permanent video watermarking, a lower-third name/title template, an opening and closing video ident, and a breaking news banner template. Merchandise and physical applications. A mic flag design (our most-used field item), an embroidery-ready cap version, T-shirt screen-print files, a press conference backdrop banner, business cards, and vehicle decal files. Brand style guide. A short PDF (2 to 4 pages) covering logo construction, minimum clear space, minimum size rules, full color codes in HEX/RGB/CMYK, approved color combinations by background, common misuse examples, and the names of our brand typography. What matters most on this job: every export has to actually work at its real-world size and context, not just look good on a screen at full size. Legible as a 36 pixel avatar. Clean when embroidered small on a cap. Correctly positioned inside each platform's safe zone so nothing gets cropped by the platform's own UI. This is a systems and production job, not a single resize pass. Ideal candidate has a portfolio showing brand identity systems work, meaning one logo applied consistently across digital, broadcast, and physical formats, not just standalone logo designs. Strong technical understanding of print-ready file prep (CMYK, bleed) and broadcast-ready file prep (alpha transparency, safe areas) is required. Experience with news, media, or broadcast branding is a plus. To apply, please share 2 to 3 examples of similar brand asset system work, ideally where one mark was applied across digital, broadcast, and physical or merchandise formats. Tell us your estimated turnaround and your rate for the full scope above. Start your proposal with the word HOMELAND so we know you've read the full brief.