Logo & Packaging Designer for Wellness Coffee Brand

Branding & Packaging Designer Needed for Wellness Coffee Brand We are building MAGU, a Mexican wellness coffee brand focused on focus, performance, and modern daily wellness. We are looking for a creative designer with randing skills to help us develop the complete visual identity of the brand and packaging for our only coffee product. ABOUT THE BRAND MAGU is a modern wellness coffee brand inspired by the fast-growing functional coffee and mushroom coffee market in the United States. Our goal is to create a Mexican brand that combines: * wellness * performance * accessible science * modern minimalist design * lifestyle positioning The brand should NOT look like: * a traditional supermarket coffee * a cheap herbal product * a generic supplement brand * not a tradicional mexican look We want the brand to feel modern, memorable, aspirational, and premium. Visual inspirations: * Everyday Dose * Ryze TARGET AUDIENCE People who: * drink coffee daily * care about physical and mental wellness * consume supplements or wellness products * want cleaner energy and sustained focus * are interested in productivity, performance, and healthy habits Our audience is modern, wellness-oriented, performance-driven consumers. VISUAL STYLE WE ARE LOOKING FOR * Premium * Minimalist * Modern * Tech wellness * Lifestyle-oriented * Scientific but approachable * Sophisticated and smart * Neutral * Contemporary Mexican identity (not a tradicional mexican look) The brand should communicate wellness, benefits, focus, and high performance from the very first impression. PROJECT SCOPE We need support with: 1. Brand Identity * Logo * Logomark / icon 2. Branding System * Color palette * Typography * Photography style direction for social media (suggestions) 3. Packaging Design * Coffee bag packaging design * Product mockups 4. Final Deliverables * AI / SVG / PNG / PDF editable files and ready to print (coffee bag) WHO WE ARE LOOKING FOR * aesthetic sense * Experience with modern and minimalist branding * Ability to create memorable visual identities * Portfolio with wellness, coffee, supplements, skincare, or lifestyle brands preferred * Ability to translate strategy into visual identity IMPORTANT We will share a strategic business and positioning document with selected candidates so they can better understand the vision behind the brand.