Logo & YouTube Banner Design — Faceless Finance/ Psychology Channel (Fixed Brand System

PROJECT OVERVIEW: I need a designer to build out my finished logo system and YouTube banner for "The Wealth Cognition" — a faceless behavioral finance / psychology of money channel. This is a ONE-OFF project (not ongoing weekly work like my other design roles). The brand system is already fully defined — colors, typography, and the core symbol are locked. Your job is skilled execution, not creative concepting from scratch. ───────────────────────────────────────────────── CORE BRAND SYMBOL — "THE SPLIT BRAIN": This is the ONLY mascot of the brand. No alternative symbols, no other icons as substitutes. • LEFT hemisphere (Teal #3E8E8C): rational, analytical thinking. Visual language: decision tree, data analysis, probability motifs. • RIGHT hemisphere (Terracotta #C96A4A): emotional, instinctive behavior. Visual language: emotion, social proof, present-bias motifs. • Must stay recognizable at 32px (favicon size). • Maximum THREE icons per hemisphere — no clutter. • Style: research-grade, timeless, NOT playful or cartoonish. Think scientific diagram, not mascot logo. ───────────────────────────────────────────────── DELIVERABLES (4 logo variants + 1 banner): 1. PRIMARY LOGO: Split Brain icon + "THE WEALTH COGNITION" stacked text below + tagline 2. HORIZONTAL LOGO: Split Brain icon + text to the right + tagline (for banners/headers) 3. AVATAR: Split Brain icon only, on Deep Navy background (channel profile picture — YouTube crops this into a circle, keep key elements centered) 4. MICRO ICON: Split Brain icon only, minimal detail, must read clearly at 32px and smaller 5. YOUTUBE CHANNEL BANNER: 2560×1440px — Split Brain icon (left) + channel name (center, large) + tagline below + category descriptors at bottom ("Behavioral Finance | Psychology of Money | Decision Science"). Right side: 4 content-pillar icons — Behavioral Finance (brain, Terracotta), Bias Awareness (target/eye, Terracotta), Better Decisions (checkmark, Teal), Lasting Wealth (growth arrow, Amber). CRITICAL: keep all text/ logo inside the center-safe zone of 1546×423px — YouTube crops banner edges differently across devices. ───────────────────────────────────────────────── TYPOGRAPHY & TEXT STYLING (exact, non-negotiable): • "THE" — Montserrat ExtraBold, White (#FFFFFF) • "WEALTH" — Montserrat ExtraBold, Teal (#3E8E8C) • "COGNITION" — Montserrat ExtraBold, White (#FFFFFF) • Tagline "BETTER THINKING. BETTER DECISIONS. BETTER WEALTH." — Inter Regular, Amber (#F5C842) • No other fonts anywhere. ───────────────────────────────────────────────── COLOR SYSTEM (exact hex, non-negotiable): • #1C2B35 Deep Navy (primary background) • #3E8E8C Teal (left brain / rational) • #C96A4A Terracotta (right brain / emotional) • #F5C842 Amber (numbers/tagline only — not icons) • #FFFFFF White (text) ───────────────────────────────────────────────── NOT ALLOWED (brand integrity rules): No dollar signs, no trading charts, no coins/gold, no crypto symbols, no animals, no human faces/figures, no decorative graphics, no bull/bear imagery. Allowed visual language instead: decision trees, neural networks, dot grids, flow diagrams, statistical charts, subtle gradients, thin connectors, data visualization. ───────────────────────────────────────────────── DELIVERABLE FORMAT: • All 4 logo variants as PNG (transparent background) AND editable source file (AI/SVG/Figma — vector, not just raster) so I can scale without quality loss • Banner as PNG, 2560×1440px • Deadline: 48 hours after project start ───────────────────────────────────────────────── IDEAL CANDIDATE: • Portfolio showing brand identity / logo systems (not just single illustrations) • Comfortable working from a locked, detailed brand guideline rather than open creative brief • Delivers clean vector files, not flattened PNGs only • Available for a fast 48h turnaround ───────────────────────────────────────────────── BUDGET: $35–50 USD (fixed price, full package: 4 logo variants + 1 banner) ───────────────────────────────────────────────── TO APPLY: 1. Share 5 examples of logo/brand identity work 2. Confirm you can deliver editable vector source files 3. What is your turnaround time for a package like this? No portfolio = no response. Subject: The Wealth Cognition — Logo & Banner Project Hi there Great — let's move forward. ═══════════════════════════════════════ YOUR TASK: ═══════════════════════════════════════ Build the 4 logo variants + YouTube banner as described in the job post, using the attached brand guidelines PDF as your single source of truth for colors, typography, and the Split Brain symbol rules. Attached: • Brand_Guidelines_V4_FINAL.pdf (sections 02, 05, and 06 are most relevant) • Channel handle: @TheWealthCognition A note on the Split Brain symbol: this is the one and only mascot for this brand — please don't propose alternative icons or characters. The creative challenge here is making the Teal/ Terracotta hemisphere split feel distinctive and recognizable at small sizes, not inventing a new symbol. Deliver as PNG + editable vector source (AI/SVG/ Figma). Deadline: 48 hours from now. Questions before you start? Message me here. Looking forward to seeing your take on the Split Brain. Sven