Logo and Packaging

Pawtropic Brand Development & Creative Partner Request Pawtropic is an early-stage pet wellness startup developing a new category of premium oral dissolvable supplement strips for dogs and cats. We're seeking an experienced branding and creative partner to help build our brand from the ground up. Our Vision We're building a modern pet wellness brand that sits at the intersection of science, innovation, and longevity. Our aesthetic is minimal, clean, and premium—think strong typography, purposeful use of color, thoughtful packaging, and a design language that feels elevated enough for human wellness while remaining approachable for pet parents. We want Pawtropic to stand apart from traditional pet supplement brands by feeling more like a modern wellness or nootropics company than a conventional pet product company. Scope of Work Brand story and value proposition Logo design Color palette Typography system Comprehensive brand guidelines document Packaging Design Consumer-facing packaging design for oral dissolvable pet supplement strips Individual sachet design Stand-up pouch design Display/retail packaging concepts (if applicable) Ability to work with manufacturer dielines and deliver print-ready files Understanding of pet supplement labeling requirements preferred Website Design Modern, conversion-focused consumer website Homepage and key landing pages Brand-forward storytelling and product education Mobile-first design considerations Shopify experience preferred Social Media Assets Branded template suite for Instagram, Facebook, TikTok, LinkedIn, and other platforms Launch campaign assets Content framework and visual direction Optional Services Please quote separately if offered: Copywriting Amazon listing creative Product photography/art direction Packaging production management What We're Looking For Experience building premium CPG, wellness, health, beauty, pet, or consumer brands Strong packaging design experience with products sold online and/or at retail Ability to develop both strategic brand foundations and visual execution (or clearly identify your area of focus) Understanding of consumer purchasing behavior and shelf differentiation Experience creating brands that feel modern, premium, and highly trusted Full ownership and transfer of rights for all final assets upon project completion In Your Proposal, Please Include Pricing breakdown by deliverable Number of revision rounds included Estimated timeline for each project phase Final deliverables and file formats included (AI, EPS, SVG, source files, fonts, style guides, etc.) Relevant portfolio examples, particularly in pet, wellness, health, beauty, food & beverage, or CPG categories Team structure and primary point of contact Additional Context Pawtropic's initial product lineup focuses on science-backed oral dissolvable wellness strips designed to support calmness, cognitive wellness, longevity, and overall quality of life for pets. We're currently in the early stages of development and are looking for a long-term creative partner who can help establish a distinctive, scalable brand foundation as we grow. We appreciate ballpark estimates and transparent pricing as we evaluate potential partners. We look forward to reviewing your work.