Logo and Single-Page Website Design
Worldwide
We are seeking a creative designer to craft a logo and design a single-page website for our brand. The ideal candidate will have a strong sense of aesthetics and the ability to translate our vision into a cohesive visual identity. The project involves creating a logo that represents our brand values and designing a user-friendly single-page website that effectively communicates our message. The design should be modern, clean, and engaging, aligning with current design trends. Website: We own the URL via GoDaddy. The webpage should be easy for us to update and maintain on our own, if needed. It should include a contact intake form. We will provide you with an overview of the content. Below is a summary of our brand strategy and voice to guide art design: “Harder Than” Podcast - Brand Voice & Strategy The Brand in One Line "Real people. Unexpected hard things. Lessons that actually transfer." Harder Than is the podcast for ambitious professionals who know that the path to success is rarely the one you planned for. Each episode unpacks a single, specific challenge — and the tactical thinking that got someone through it. Who We're Talking To Mid-career knowledge workers — managers, executives, founders, senior individual contributors — who are accomplished but still navigating hard things. They're 32–52, intellectually curious, skeptical of generic "hustle" content, and hungry for stories that feel real and frameworks they can actually use. Brand Voice Think of the brand as a sharp, experienced colleague who tells you the truth about how hard something was — and then actually helps you figure it out. Not a cheerleader. Not an academic. A peer who's done the work and is willing to say so. Tone Direct, warm, credible. Confident without being arrogant. Serious without being dry. Energy Conversational but purposeful. Real stories, not performances. Specific over vague. Positioning Peer-to-peer, not guru-to-student. We're figuring it out too — and we're bringing you along. Emotion Honest about difficulty. Optimistic about outcomes. Never toxic positivity. What We Say / What We Don't Say this "Here's what actually happened." "The thing nobody talks about is..." "This is what we'd do differently." "It was harder than we expected — here's why." Not this "Everything happens for a reason." "Just believe in yourself!" "Our 10-step system for success." Jargon, buzzwords, or humble-bragging. Visual Identity (Direction) The look should feel editorial and considered — think magazine, not startup. Neutral palette (charcoal, warm white, one strong accent color). Typography-forward. No stock photos of people smiling at laptops. Cover art should work at thumbnail size — text-led, bold, simple. The brand should look like it belongs next to How I Built This and Hidden Brain, not a wellness brand. The USP — Say This When Explaining the Show "Every episode, we ask someone about one specific thing that was unexpectedly hard in the pursuit of a bigger goal — and they walk us through exactly how they got through it. No inspiration porn. No highlight reels. Just real tactics and honest lessons."
- Less than 30 hrs/weekHourly
- < 1 monthDuration
- Entry levelExperience Level
- Remote Job
- One-time projectProject Type
Skills and Expertise
Activity on this job
- Proposals:20 to 50
- Last viewed by client:3 weeks ago
- Interviewing:0
- Invites sent:0
- Unanswered invites:0
About the client
- United States10:48 AM
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