Logo + brand identity for enterprise AI product, unique abstract icon (not a letter mark)

Posted last week

Worldwide

Summary

We're launching Jarrum, an AI knowledge assistant for engineering and industrial firms, and need a complete visual identity built around one thing above all: a unique, ownable abstract geometric mark that works standalone — from favicon to 512px — the way Slack's pinwheel or Linear's mark does. Not a letter in a rounded square, not a chat bubble, not AI sparkles. The name fuses Jarrah (Western Australian hardwood) and Aurum (Latin for gold), and the colour territory is gold on deep warm neutrals — premium and calm, deliberately unlike the blue sea of enterprise AI tools. The audience is engineering and quality managers: sceptical, practical people who trust things that look solid. Scope (full brief attached): - Primary icon: SVG masters, full-colour / monochrome/outline variants, light + dark - Wordmark "Jarrum" + horizontal and stacked lockups - Motion assets: loading indicator, chat "thinking" indicator, chat avatar (SVG+CSS or Lottie) - Colour palette (WCAG AA-viable gold accent + neutral ramp) and a font pairing - Favicon package, OG image template, one-page usage sheet - Microsoft Teams icons: 192×192 colour + 32×32 monochrome outline Structure: fixed price, 3 milestones — concepts (3 directions) → development (2 revision rounds) → production/handover. Figma or Illustrator source + full IP assignment on completion. Original vector work only — no stock assets, no template logos, no AI-generated imagery. In your proposal, please include: 1. 2–3 portfolio examples of abstract geometric marks you designed (not letterforms or mascots) 2. Any motion/animated logo work (a plus, not required) 3. One sentence: how would you approach a "gold seam / strata" theme without being literal? 4. Milestone breakdown and timeline

  • $1,500.00

    Fixed-price
  • Expert
    Experience Level
  • Remote Job
  • Ongoing project
    Project Type
Skills and Expertise
Mandatory skills
Branding Template
Brand Identity Design
Activity on this job
  • Proposals:50+
  • Last viewed by client:6 days ago
  • Interviewing:
    0
  • Invites sent:
    0
  • Unanswered invites:
    0
About the client
Member since Sep 14, 2022
  • Australia
    Narrabundah8:04 PM
  • $4.4K total spent
    19 hires, 2 active
  • 8 hours

Explore similar jobs on Upwork

Book formatter(Ebook)Fixed-price‐ Posted 2 months ago
Brand Identity Design
Ebook Design
Book Cover
Graphic Design
Web Design

How it works

  • Post a job icon
    Create your free profile
    Highlight your skills and experience, show your portfolio, and set your ideal pay rate.
  • Talent comes to you icon
    Work the way you want
    Apply for jobs, create easy-to-by projects, or access exclusive opportunities that come to you.
  • Payment simplified icon
    Get paid securely
    From contract to payment, we help you work safely and get paid securely.
Want to get started? Create a profile

About Upwork

  • Rating is 4.9 out of 5.
    4.9/5
    (Average rating of clients by professionals)
  • G2 2021
    #1 freelance platform
  • 49,000+
    Signed contract every week
  • $2.3B
    Freelancers earned on Upwork in 2020

Find the best freelance jobs

Growing your career is as easy as creating a free profile and finding work like this that fits your skills.

Trusted by

  • Microsoft Logo
  • Airbnb Logo
  • Bissell Logo
  • GoDaddy Logo