Looking for our brand communications lead

A few words about us: Chainstory.co is a Tel Aviv based results-driven PR and communications firm dedicated to the crypto industry. We don’t just follow the narrative - we shape it. From stealth-stage startups to established businesses, we help the brightest minds in crypto tell stories that matter. As an agency, we practice what we preach, and we are looking for a strategic storyteller to take the lead of our own brand and ‘put our name out there’. ** The Role We are seeking a hands-on brand communications lead to own Chainstory’s voice from A to Z. You will be the architect of our agency’s public persona, responsible for how we communicate, what we publish, and how our leadership team shows up in the industry. This isn't just about scheduling tweets; it’s about positioning Chainstory as an authority in crypto PR. You will oversee our social media channels, manage our company announcements, support deep-dive industry reports that we are already producing in-house, and act as the strategic ghostwriter for our co-founders. ** Key Responsibilities 1. Narrative Building & Media Strategy (A-Z) - Own the Narrative: Define, refine, and enforce Chainstory’s overarching brand identity, messaging framework, and communication strategy. - Quality Control: Ensure all external-facing content - from the website copy to newsletters - aligns perfectly with our values and agency standards. 2. Social Media - Platform Strategy: Manage and grow Chainstory’s native presence across key platforms (primarily X/Twitter, LinkedIn, TikTok/YouTube). - Tone of Voice: Maintain a consistent, tone of voice for every social media channel (according to respective best practices). 3. Agency Communications - Agency News: Draft and manage internal press releases, company announcements, and service launches. 4. Executive Thought Leadership & Ghostwriting - Founder Positioning: Work directly with our (two) Co-Founders to strengthen their personal brands, positioning them as go-to experts in the crypto PR & comms niche. - Content Creation: Ghostwrite social media content (X posts, LinkedIn articles) and draft expert guest columns for third party industry publications on behalf of our C-level executives. ** Requirements & Qualifications - Crypto native: You live and breathe crypto. You understand the jargon, slang, and know the nuances of crypto culture and media. - Master Wordsmith: Exceptional writing and editing skills. You can pivot effortlessly from a deeply technical 10-page industry report to a punchy, viral X thread. - The "Chameleon" Factor: Exceptional ghostwriting abilities. You can interview our co-founders for 15 minutes and turn their thoughts into an article that sounds exactly like them. - Autonomy: We are a fast-moving agency. You need to be a self-starter who can pitch ideas, build a content calendar, and execute with minimal hand-holding. Lead, don’t wait for us to tell you what to do. As much as we will do our best to be a part of the process, we can get busy sometimes. - Native English speakers only who are online in our timezone (GMT +3, Tel Aviv). ** What we are not looking for: - AI slop. Been there, got burnt by it, not interested. AI can help with ideation and research, but when it comes to the actual writing? No thanks. - A freelancer that juggles between 20 gigs on Upwork. We are looking for a potentially full-time position here, which will start as a pilot. Think you got what it takes? Apply and let's talk.