Looking for the BEST Creative Strategist on Upwork (DTC Brand Health | 8-Figure → 9 Figures)

Compensation: $6k-$10k salery based + uncapped bonuses on your ads. You read that, right? Are You the Person Who Pauses Ads in Your Feed Just to Study Why They Work? This is our first serious hire on Upwork. we're not looking for another "content creator" who recycles trending templates and calls it strategy. we're looking for someone who reverse-engineers why a hook stops the scroll, who obsesses over thumb-stop rates at 2AM, Who watches competitors' ads frame-by-frame like game film, And who treats every single creative like a hypothesis worth testing. If your idea of fun is dissecting why one UGC angle pulled a 2.8x ROAS while the nearly identical version flopped, keep reading. This might be the role you've been waiting for. Q2 has finished, and we want you to own the creative engine of our 8-figure brand, scaling to 9 at the end of Q4 Here's what's on the table: - Creative ownership of a health & supplements brand doing 8 figures with the budget, the data, and the volume to let you operate like a world-class creative director, not a freelancer pumping out deliverables. - We've built the product. We've built the infrastructure. We've proven the offers. What we need now is a creative mind who can take our paid media from "working" to "dominant." - You won't be guessing what works. You'll have access to years of performance data across hundreds of creatives — and the green light to test as aggressively as you want. WHAT YOU'LL OWN: - This isn't a "make me 10 ads a week" gig. You'll own the entire creative strategy layer: Creative Strategy & Ideation - Develop the overarching creative strategy — angles, hooks, messaging frameworks, audience-specific narratives - Mine customer reviews, competitor ads, Reddit threads, Amazon reviews, and community forums for raw insight that becomes winning creative - Build and maintain a living creative playbook — what angles work, what's fatigued, what's untested - Identify emerging content formats and trends before they peak UGC & Video Ad Production - Direct and brief UGC creators — you decide who says what, how, and why - Script every hook, body, and CTA with intention — no "just be natural" briefs - Architect video ad structures: hook variations, story arcs, proof stacking, objection handling, CTA sequencing - Own the full pipeline from concept to handed-off asset ready brief for the editors Testing & Iteration - Design structured creative testing frameworks — hook tests, angle tests, format tests, audience-creative match tests - Analyze performance data to extract real insight, not just "this one did better" - Build a feedback loop: data → insight → new hypothesis → new creative → data - Kill losers fast, scale winners hard, and always have the next batch ready WHY THIS ISN'T LIKE ANY OTHER CREATIVE ROLE You'll have real volume. We don't test 3 ads a month. We test dozens. You'll get more reps in a quarter here than most strategists get in a year. You'll have real data. Full-funnel tracking. You'll see exactly what happens after someone clicks — not just CTR, but CPA, AOV, LTV. You'll make decisions like a media buyer thinks, not like a creative in a silo. You'll have real budget (multipile millions of dollars). When something works, we scale it. really hard. You won't build a winning ad only to watch it run at $50/day. We push winners. someontimes even into $1m You'll have real feedback. Not "I don't like the font." Actual performance feedback, weekly creative reviews, and direct access to leadership. You want a $20k course to level up your skills even harder? Done. We invest heavily in our team to make sure they are at the top of their field. Your growth will be measured in results, and we'll make sure you have everything you need to get them. You'll fly out once or twice a year. We host an annual in-person team meetup — flights, hotel, meals, all covered. You'll meet the team, align on strategy face-to-face, and leave recharged. we'll have a lot of fun as well. :) YOU'RE PERFECT FOR THIS IF: You have a portfolio of paid social ads (UGC, AI videos, statics, native ads, everything) with clear performance results — not just pretty work, show us real numbers and real results or you'll not be considered. You can't sleep properly because you dream of hooks, angles, and audience psychology. You've worked in health, supplements, wellness, or DTC ecommerce and understand the space (7-9 figure level) You consume direct response content for fun — YouTube breakdowns, ad libraries, swipe files, marketing podcasts like it's your second nature. you genuly love and obsessed with the game. You're organized enough to manage a creative pipeline without anyone chasing you, we don't micromanage people. You see a winning competitor ad and your first instinct is to figure out why it works, not just copy it like a monkey You want ownership, not hand-holding — you'd rather ask forgiveness than permission You're a native or fluent English speaker COMPENSATION & PERKS $6,000–$10,000/month base depending on experience Performance bonuses tied to the spend on your ads (uncapped — if your ads print money, you make more money, simple as that) - you can genuinely make a living from just the bonuses. Fully remote — work from anywhere, any timezone, with schedule flexibility Annual team meetup — we fly you out, cover everything, and make it worth the trip Tool & software budget — whatever you need to do your best work Education budget — courses, masterminds, workshops that sharpen your craft? We'll cover them Long-term growth path — this starts as creative strategy and can grow into a Creative Director role as we scale OUR VALUES (THE ONES WE ACTUALLY LIVE BY) Results Over Tracked Hours: We only care about results. period. Ownership Mentality: You don't wait to be told. You see a gap, you fill it. You see an opportunity, you test it. Ruthless Honesty: If something isn't working — an ad, a process, a direction — say it. We'd rather hear hard truths early than comfortable lies late. Always Learning: The best creative strategists are students of the game. We want someone who's always sharpening. Speed Wins: The team that tests fastest learns fastest. We bias toward action. HOW TO APPLY Our process is simple and fast: Apply below with answers to our questions Portfolio review — give us your best ever work — stuff that you're really proud of interview — a conversation with our team to see how you think Full-time offer if we're both excited APPLICATION QUESTIONS Answer all of these in your application. Generic responses get skipped — specific, honest answers get our attention. Link your portfolio or top 3-5 ad creatives that drove real results. For each one, tell us: the product, the angle, and the performance metrics. What's your creative process? Walk us through how you go from "we need new ads" to handing off tested, scaled winners. we need to see how you think. No generic "I start with mining Reddit threads", come on everything knows that know a days. most strategist have the same boring Chat-GPT process so don't be one of them. Your highest ad spent on one single ad? Your overall ad spend to all brands you've worked with? (we'd love to see couple millions) What monthly income would make you genuinely thrilled to be in this role? When can you start? Did you use AI to write your cover letter? (Trust us, we'll spot it from a mile away. No need to worry about that.) One Last Thing: If you read this entire post and your reaction was "Oh my gosh— finally someone who values creative strategy" — you're probably exactly who we're looking for. We are looking for the best as the title says. Apply now. Let's build something that scales your career like never before.