Luxury Shopify Website Redesign

We are looking for an expert—or a small specialized studio—to completely redesign and upgrade our existing Shopify website for a facial-cleansing brush. This is not only a video-production project. The selected freelancer will be responsible for creating the AI-powered product visuals and implementing the complete new luxury website experience directly in Shopify. Our objective is to transform the current website into a premium, high-converting beauty-tech brand. When customers visit the website, it should feel polished, luxurious and trustworthy, with a visual standard We do not want a basic Shopify template with a few videos added to it. We need a carefully designed brand experience combining luxury web design, strong storytelling, AI product animation and smooth website interactions. What We Will Provide * Access to our existing Shopify website * High-resolution product photos * Photos and videos showing the facial brush in use * Product specifications and benefits * Existing branding materials * Visual references and websites that represent our desired direction * Product information, policies and other available content Main Scope of Work 1. Shopify Website Redesign and Development The freelancer will redesign and build the website directly on Shopify, including: * Complete redesign of the existing Shopify storefront * Premium, modern and mobile-first user experience * Luxury homepage design * Product page redesign * Collection or bundle pages, if required * About the brand and product-technology sections * Product-benefit and “How It Works” sections * Before-and-after or results sections * Reviews, FAQs, guarantees, shipping and returns information * Strong calls to action throughout the website * Upselling, bundles and cross-selling opportunities * Cart and checkout-flow improvements within Shopify’s capabilities * Email sign-up and lead-capture sections * Integration of the new videos and animations * Smooth scrolling and tasteful interactive effects * Responsive optimization for desktop, tablet and mobile * Website speed and performance optimization * Basic on-page SEO setup * Testing across major browsers and devices The final website must be easy for our team to manage through Shopify after handover. 2. AI Product Animation and Visual Content The freelancer will use the supplied product photos and usage footage to create premium AI-assisted visuals for the new website. Content may include: * Luxury homepage hero animation * Realistic scenes showing the facial brush being used * Close-up beauty shots highlighting the product’s materials and details * Water, foam, cleansing and skincare-related effects * Smooth product rotations and floating-product animations * Macro shots of the brush texture and cleansing surface * Lifestyle scenes suitable for a premium beauty brand * Short, seamless website loops * Product-benefit animations * Mobile-optimized versions of the main visuals * High-quality still images extracted or created for different website sections The content must feel refined, realistic and suitable for a premium beauty campaign. It should not look like obvious, generic or low-quality AI content. Creative Direction We want the website to communicate: * Luxury and exclusivity * Beauty and skincare expertise * Advanced cleansing technology * Cleanliness and freshness * Product quality and trust * Clear benefits and ease of use * A strong emotional desire to own the product The final experience should combine elegant typography, premium colors, strong product presentation, smooth animation and conversion-focused storytelling. Ideal Candidate You should have proven experience in both: * Shopify website design and development * AI-generated product visualization and animation You should also have: * A strong portfolio of premium Shopify stores * Experience in beauty, skincare, cosmetics, wellness or luxury products * A strong understanding of e-commerce conversion principles * Advanced knowledge of AI image and video-generation tools * Strong compositing, motion-design and video-editing skills * The ability to maintain the product’s exact shape, color, texture and branding * Excellent art direction, lighting and color-grading skills * Experience optimizing video and animation for website performance * Good knowledge of Shopify themes, Liquid, HTML, CSS and JavaScript * The ability to create custom Shopify sections that we can edit later * Strong attention to mobile design and loading speed Experience with tools such as Runway, Kling, Veo, Higgsfield, Midjourney, Adobe After Effects, Cinema 4D, Blender or similar platforms is an advantage. However, your portfolio and final quality are more important than the specific tools used. If you are a studio, please clearly explain which team member will handle the Shopify development and which team member will handle the creative and AI production. Required Deliverables * Fully redesigned and functional Shopify website * Customizable Shopify sections * Desktop, tablet and mobile versions * Final AI-generated product animations * Website-optimized MP4 and/or WebM files * High-resolution master videos * Seamless animation loops where required * Final still images and website banners * Optimized website assets * Installed and configured Shopify apps, where agreed * Browser and device testing * Basic SEO and performance optimization * Complete handover of website files and creative assets * Commercial usage rights for all approved content * Short guidance or recorded tutorial explaining how to update the website The exact page count, number of animations and project milestones will be agreed upon after reviewing the existing website and the selected freelancer’s recommendations. To Apply Please provide: 1. Links to Shopify websites you personally designed and developed. 2. A portfolio of beauty, skincare, cosmetics or luxury e-commerce projects. 3. Examples of AI-generated product advertisements or animations. 4. Examples where you integrated AI-generated visuals into a live website. 5. A brief explanation of how you maintain product accuracy when using AI. 6. Your recommended approach for upgrading our facial-brush brand. 7. The Shopify theme or development approach you would recommend. 8. Your estimated timeline and pricing structure. 9. Confirmation that you can handle both the Shopify website and the AI creative production. 10. Details of what you will need from us before starting. Please begin your application with the words “LUXURY BEAUTY SHOPIFY” so we know you have read the complete description. Important We are not looking for: * A general Shopify developer with no luxury design experience * A video editor who cannot work directly on Shopify * Someone using basic AI templates without professional post-production * A freelancer who cannot maintain the exact appearance of the real product * A website made from a generic template with minimal customization We are looking for an experienced professional or specialized studio that can manage the complete process—from creative direction and AI content production to Shopify design, development, testing and final launch. There is potential for ongoing work after launch, including seasonal website updates, new product pages, advertising creatives, social-media content and future beauty-product launches.