Make Email Outreach Expert

I'm looking to build out an automated email marketing system using Make.com, integrated with Outlook and Salesforce. I need three separate automated email sequences built, each triggered by a different stage in our sales pipeline. The three sequences: Pre-event outreach — Automated sequence sent to invitees ahead of in-person or virtual events. Needs to support embedded video and image-rich, professionally designed emails (not generic templates). Triggered from a Salesforce campaign list, sent through Outlook, with open/click tracking that updates the contact's status back in Salesforce automatically. Post-event follow-up — Triggered when a contact is marked "attended" in Salesforce. Multi-step sequence (thank you → recap resource → follow-up offer → supporting content) sent over 1-2 weeks, updating the Salesforce record at each stage. Cold lead nurture — A longer-term drip campaign for cold leads, sending educational content over weeks/months, with engagement scoring that flags to our sales reps when a lead is warming up (based on opens/clicks) so they know when to follow up personally. What I need from you: Build the Make.com scenarios/automations connecting Salesforce ↔ Outlook ↔ email sends Set up triggers based on Salesforce campaign/status changes Ensure email opens/clicks/engagement write back into Salesforce fields Help me understand what's possible for embedding video and rich design in the emails themselves (within Outlook sending limits) Documentation or a quick walkthrough so I can manage/adjust the automations myself going forward Nice to have: Experience with B2B sales workflows Experience with email deliverability best practices (so we don't end up in spam given the volume) Deliverable: Three fully functional, tested Make.com automations, each connected to Salesforce and Outlook, with a short walkthrough of how to edit/maintain them.