Market Research for Startup

Market Research Study for New Product Validation We are an early stage startup preparing to bring a new product to market and need a market research professional to help us validate the concept before launch. The goal is to understand the competitive landscape, gather direct feedback from target customers, and test demand so we can refine the product and go to market with confidence. We are looking for someone who can manage the full research process end to end and deliver clear, actionable findings. Tasks include: • Conduct a competitor analysis covering direct and indirect competitors, including their positioning, pricing, features, and market gaps • Define the target customer profile and recruit participants that match it • Design and facilitate a focus group to capture qualitative reactions to the product concept • Develop and field a customer survey to measure demand, willingness to pay, and feature priorities • Test the product concept and messaging to identify what resonates and what needs refinement • Analyze qualitative and quantitative data and synthesize the results • Deliver a final report with key findings and clear recommendations for product and go to market strategy