Go-to-Market Strategist / Launch Consultant — DTC Consumer Hardware

We’re an established US consumer-hardware company launching a premium modular desktop product into the US direct-to-consumer market. The product is designed, the launch concept and creative are built, and we have a target launch window. What we want is an experienced go-to-market strategist to pressure-test our plan and sharpen where and how we spend to launch successfully. This is a physical product with real inventory and a fixed ship date, sold direct to consumers, entering a category that is new to most buyers. It is a considered purchase at a premium price, not an impulse buy. We’re looking for someone who has actually taken consumer hardware or premium DTC products to market before and can tell us, specifically and with reasoning, what will work and what will waste money. What we’d want help with: - Reviewing our channel plan and telling us where the budget should actually go, and where it shouldn’t - Which sales channels we should use for this product - Sequencing the launch: teaser, reveal, pre-order, and the holiday and post-holiday window - Realistic targets for acquisition cost, conversion, and what “good” looks like for a launch like this - Where the risks and blind spots are in what we’ve built There is a distinctive product angle we’ll share under NDA that shapes the positioning. Not required to answer the screening questions.